NEWS TREND
DFMIEC Empowers the Shenzhen-Hong Kong Automotive Express Program, Cross-border Automotive Trade Enters the Fast Lane!

On December 22, 2025, vehicles were fully assembled at the Shenzhen Qianhai Comprehensive Bonded Zone, where the Shenzhen-Hong Kong Automotive Express Program was officially launched. Wang Shourui, Member of the Standing Committee of the CPC Shenzhen Municipal Committee, Secretary of the Party Working Committee and Director of the Qianhai Administration Bureau, Chan Tsz Tat, Commissioner of Hong Kong Customs, Zheng Jugang, Commissioner of Shenzhen Customs, and other government department responsible persons from both places attended the launching ceremony. As one of the first mainland automobile enterprises approved to participate in the program, Dongfeng Motor showcased 40 new vehicles on site. Qiu Xiaojun, Deputy General Manager of DFMIEC (in charge of daily operations), attended the event and jointly witnessed this important moment that promotes the facilitation of Guangdong-Hong Kong automotive trade.

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The Shenzhen-Hong Kong Automotive Express Program is jointly promoted by Shenzhen Customs and Hong Kong Customs. Relying on the new model of "pre-audit before arrival, instant licensing upon arrival", it enables the simultaneous completion of Hong Kong import pre-audit and vehicle qualification approval for new energy vehicles before their departure from Shenzhen. After the vehicles arrive in Hong Kong, customs clearance and licensing procedures can be quickly completed for public use. This innovative measure has greatly shortened the stay time of vehicles in Hong Kong, saved more than 70% of warehousing and time costs compared with the traditional model, and significantly improved the efficiency of cross-border trade.

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Qiu Xiaojun stated that the Shenzhen-Hong Kong Automotive Express Program is an important innovation launched by the customs system and local governments to promote the alignment of rules and mechanisms in the Guangdong-Hong Kong-Macao Greater Bay Area, and as a representative of central enterprises and an important participant in the Hong Kong market, DFMIEC is honored to be among the first pilot enterprises; this model not only greatly improves customs clearance efficiency and reduces the company's warehousing and capital occupation costs, but also enhances the company's agility in responding to the market demand in Hong Kong, which is conducive to further optimizing the supply chain layout and improving the user delivery experience.


It is understood that since entering the Hong Kong market, DFMIEC has achieved steady sales growth by virtue of its product strength and service network layout, and has become one of the trusted brands among local consumers in Hong Kong. The 40 Dongfeng models showcased this time demonstrate its latest achievements in the fields of new energy and intelligence, and also reflect the company's high attention and long-term commitment to the Hong Kong market.

 

The implementation of the Shenzhen-Hong Kong Automotive Express Program is an important measure for Guangdong and Hong Kong to promote the facilitation of cross-border logistics and the industrial synergy of new energy vehicles. With the implementation of this model, the vitality of the automotive trade in the Greater Bay Area will be further stimulated, boosting regional economic integration and high-quality development. Taking this cooperation as an opportunity, DFMIEC will continue to deepen its layout in the Hong Kong and Greater Bay Area markets, bring more high-quality, green and intelligent automobile products to Hong Kong, support the construction of the Guangdong-Hong Kong-Macao Greater Bay Area and the development of a world-class urban agglomeration, and continuously accelerate the pace of the International Leap.

 


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