Dongfeng RICH 6 Pro Launches in Chile, Redefining Pickup Value in South America

At the start of 2026, Dongfeng Motor’s flagship pickup—the RICH 6 Pro—officially debuted in the Chilean market. Engineered with four core strengths—stylish design, high payload capacity, robust performance, and exceptional fuel efficiency—this Chinese-made pickup is purpose-built for Chile’s diverse mobility needs, seamlessly serving commercial, off-road, and family use cases. Notably, the Chilean-spec RICH 6 Pro includes locally requested features such as ISOFIX child-seat anchors and rear-window defrost, reflecting Dongfeng’s deep understanding of and responsiveness to regional demands.

Over the weekend, the launch event took place at an automotive-themed estate on the outskirts of Santiago, drawing over 150 attendees including loyal customers, prospective buyers, and industry partners. The event featured immersive sessions on design, performance, real-world applications, and hands-on test drives, offering guests a comprehensive look at the RICH 6 Pro’s capabilities.

The following day, a dedicated media session welcomed more than 50 automotive and financial journalists alongside over 30 industry clients. Through dynamic zones—including an off-road course, a camping lifestyle display, and a customization showcase—the vehicle demonstrated its versatility across urban commuting, weekend getaways, rugged terrain, and outdoor adventures, reinforcing its “work-and-life” dual-purpose identity. Dealers also engaged in detailed discussions with media and customers about localized modification needs to ensure optimal market fit.

The RICH 6 Pro is produced on Dongfeng’s advanced flexible hybrid assembly line—the only one in China capable of manufacturing both body-on-frame and unibody vehicles. Built under Dongfeng’s proprietary quality management system, the pickup has undergone more than 1,600 rigorous validation tests, earning trust in multiple global markets. To tackle Chile’s extreme geography—from the scorching dryness of the Atacama Desert to the muddy trails of the southern lake district—the RICH 6 Pro features a reinforced chassis with body-on-frame construction and a front double-wishbone suspension. It delivers 213mm ground clearance, a 31° approach angle, a 26° departure angle, and a 600mm wading depth, ensuring confident performance on any terrain.

Under the hood, the RICH 6 Pro is powered by a reliable 2.3L turbo-diesel engine paired with a ZF 8-speed automatic transmission, producing 163 horsepower and 380 N·m of torque. Its strong low-end power enables effortless climbs on 40% gradients. Despite its robust output, the powertrain achieves a combined fuel consumption of just 7.2–8.4L/100km—translating to over 35% annual fuel savings compared to competitors—making it ideal for Chile’s demanding agricultural, forestry, and logistics sectors.

On the cargo front, the 1,510mm standard bed features rear leaf springs with 50% increased rigidity, supporting a rated payload of 490kg. The flat-floor design and reinforced tie-down hooks enhance loading convenience and cargo security—perfect for transporting construction materials or agricultural goods.

Inside, the RICH 6 Pro redefines pickup comfort. Its five-seat cabin features 20% thicker leatherette upholstery, with power-adjustable driver seats available on select trims. An integrated rearview camera and parking radar reduce cargo-bed blind spots by 40%. Standard safety features include ESP (Electronic Stability Program) and TPMS (Tire Pressure Monitoring System), ensuring peace of mind on every journey.

As one of South America’s most dynamic pickup markets, Chile now welcomes a new benchmark in value and versatility. The RICH 6 Pro offers not just a reliable workhorse but also a refined companion for everyday life—backed by Chinese engineering excellence and competitive pricing. With this launch, Dongfeng Motor is accelerating the rise of Chinese automotive brands in Latin America, moving from market participation toward leadership.