corporate culture
As an excellent brand with more than 50 years of development history, Dongfeng is the China automobile industry's first well-known trademark and one of the World's Top 500 Famous Brands, winning such honorary titles as China Famous Brand Product and The Most Competitive Brand in the Market and enjoying high brand awareness and reputation both at home and abroad. Dongfeng Motor is one of the Chinese auto brands that entered the world's top 500.
The Dongfeng brand text logo is 
. Its graphic logo resembles a pair of revolving spring swallows in a circle, vividly representing the vision "Two Swallows Dancing with Dongfeng" and evoking the sense of the East Wind (Dongfeng) bringing warmth and enchanting sunny days; every living thing is full of vitality, intimating the company's prosperous future. The logo also resembles a double "人" (the Chinese character "ren," meaning "people"), implying that the company infuses its business with a people-oriented philosophy. The dancing, flying sparrows in the logo revolve like a wheel moving forward, representing Dongfeng Motor's products galloping throughout China and toward the global market.
Global Strategy
MISSION
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SLOGAN
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Quality|User Experience
Quality is the root of the Dongfeng brand of the new era, uniting the company, its employees and its products.
Global Comms: BRAND Foundation
Advanced Quality
Intelligent Car Manufacture World's Top Suppliers Guaranteed Safety The Choice for Global Customers
Technological Innovation
World-leading NEV Tech Mach Power and Loong-Gine Power Patented Technologies Global R&D and Design Team
Global Operations
Fortune 500 World's Top Automakers as Partners Global Intelligent KD Factories GLOBAL NETWORKhip + Service Network