On October 22nd, Dongfeng Import and Export Company, in collaboration with the Commercial Vehicle Division of Dongfeng Motor, successfully held a new product launch event in Riyadh, Saudi Arabia, with local partners. The event officially introduced three key models customized for the Saudi market: the DONGFENG KL Tractor, KC Mixer Truck, and KC Dump Truck. This launch strongly reflects Dongfeng Motor's strategic commitment to deepening its presence in the Saudi market.
Zhang Xiaofan, General Manager of the Commercial Vehicle Division of Dongfeng Motor Group Co., Ltd., and Chairman of Dongfeng Commercial Vehicle Co., Ltd., Liu Licheng, General Manager of Dongfeng Commercial Vehicle Co., Ltd., and Yang Tao, Vice General Manager of Dongfeng Import and Export Company, attended the launch event and jointly witnessed the unveiling of the new products.
Saudi Arabia, a market of great strategic importance in the Middle East, is currently at a key stage in the deepening implementation of the "Saudi Vision 2030." Taking this new product launch as an opportunity, Dongfeng Motor will further strengthen collaboration with local partners to jointly promote the modernization and upgrade of the local transportation and logistics industry.
The three new products launched are all built on Dongfeng's latest-generation technology platform, showcasing outstanding performance in power, reliability, and fuel efficiency. They have been specially optimized for the unique working conditions in Saudi Arabia, fully embodying the brand promise of "Dongfeng Quality, Global Trust."
For the Middle Eastern and Saudi markets, Dongfeng Motor will continue to drive both localized cooperation and technological innovation. The company will increase resource investment to provide high-performance products that are better suited to the high temperatures, heavy loads, and intense working conditions in the region. Additionally, Dongfeng will offer comprehensive after-sales services, enhancing the overall competitiveness of both parties in the Saudi commercial vehicle market and injecting new momentum into the sustainable development of the local transportation industry.
As a well-known company with over 40 years of experience in the transportation and logistics sector in Saudi Arabia, Dongfeng's local partners have significant advantages in market networks, service systems, and brand influence. The strong collaboration between both parties will further enhance Dongfeng's sales and service network in Saudi Arabia, offering users a one-stop solution that covers vehicle sales, spare parts supply, and professional after-sales services.
The successful hosting of this launch event marks a significant milestone in Dongfeng Motor's strategic implementation in the Saudi market and sets a new benchmark for Sino-Saudi cooperation in the commercial vehicle sector. Looking ahead, Dongfeng Motor will continue to deepen global collaboration, driving the high-quality international development of the Dongfeng brand and steadily advancing towards a new phase of "International Leap."
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