On April 11th, Lahore, Pakistan, was the venue for an automotive celebration blending innovation and culture. Dongfeng Import and Export Company, in partnership with Chawla Green Motors, held a grand new car launch event, officially introducing the Dongfeng brand and its first electric vehicle model, DONGFENG BOX, to the Pakistani market. The event attracted over 400 guests, including government representatives, business leaders, social elites, and renowned media, making it a star-studded occasion and a major highlight in Pakistan's automotive industry.

The launch event kicked off with a fusion dance symbolizing the friendship between China and Pakistan, showcasing the strong cultural ties between the two countries. Following this, the much-anticipated DONGFENG BOX was officially unveiled. With its stylish appearance, spacious interior, and cutting-edge technology, the electric vehicle quickly became the center of attention. Journalists eagerly conducted in-depth interviews about its design concept, performance parameters, and market positioning. In response, the head of the company’s passenger vehicle overseas marketing department stated: “The stylish appearance of the BOX attracts trendsetters, and its highly competitive pricing will appeal to a broad range of potential customers.”

The Minister of Sports of Pakistan, Faisal Khokhar, attended the event in person and delivered a speech, emphasizing the Pakistani government's support for the green energy transition and praising Dongfeng Motors for its forward-thinking strategic planning.

"The launch of the DONGFENG BOX, a 'five-star luxury' hatchback in the electric vehicle market, is a vote of confidence for the future of sustainable transportation in Pakistan." — Faisal Khokhar, Minister of Sports, Pakistan.

"We are not just selling electric vehicles; we are advocating for a lifestyle that respects the Earth and creates clean energy for future generations." — Ahmad Munir, Operations Director, Chawla Green Motors.

The event invited several key leaders from various fields, who shared the unique charm of the DONGFENG BOX with millions of followers through social media, further amplifying the impact of the launch event.

At the end of the event, a stunning light and music show, along with a live performance by a renowned Pakistani artist, elevated the atmosphere to its peak. Guests had the opportunity to experience the DONGFENG BOX up close and engage in discussions about the future of electric vehicles in Pakistan.

The successful launch event marks the company’s official entry into the Pakistani market, representing a significant step in its global strategy. Through the introduction of the DONGFENG BOX, the company has not only demonstrated its strength in the field of automotive electrification but also conveyed its commitment to sharing green technology with Pakistan and building a sustainable future together. Moving forward, the company will continue to deepen local partnerships, supporting Pakistan’s energy transition with high-quality products and services, while further enhancing the Dongfeng brand's influence in international markets.