On the evening of November 22nd, in Malaysia, a country full of vitality and vigor, Dongfeng Motor held the launch event for its first right-hand drive electric vehicle, the DONGFENG BOX, at its flagship store in Kuala Lumpur.

The launch event commenced with a celebration that blended traditional and modern elements, showcasing the harmonious coexistence of different cultures through local traditional dances, lion dances, and street dance performances. Over 200 attendees including representatives from Malaysian political and business industry, 21 dealerships, industry media, and Internet celebrities, gathered to witness this historic moment.

Themed "Step into possibilities of BOX," the launch event created an electric vehicle experience space filled with futuristic and imaginative elements. The venue highlighted the DONGFENG BOX's unique features through four meticulously designed zones: "BOX of style," "BOX of versatile," "BOX of recharge," and "BOX of love.", allowing the audience to feel the infinite possibilities of DONGFENG BOX in an immersive experience.

HAJI MOHAMED NAZARI BIN NOORDIN, Chairman of the PEKEMA Business Association, and Yang Tao, Deputy Managing Director of DFMIEC, delivered speeches. Wan Ahmad Fadzil, General Manager of partner company, gave an engaging introduction to the DONGFENG BOX and officially announced its market price.

HAJI MOHAMED NAZARI BIN NOORDIN, Chairman of the PEKEMA Automotive Association stated, "The remarkable journey of Dongfeng Motor, from producing its 60 millionth vehicle to leading the global new energy vehicle market, aligns seamlessly with Malaysia's vision for cleaner, smarter transportation solutions."

Yang Tao, Deputy Managing Director of DFMIEC stated, "Dongfeng Motor has officially launched into the Malaysia market and the released DONGFENG BOX, our first right-hand drive electric vehicle, marks another significant milestone in Dongfeng Motor's Southeast Asia strategy and demonstrates our unwavering commitment to green mobility and sustainable development."

The launch event featured a captivating performance by renowned Malaysian singer Noryn Aziz, whose unique vocals and engaging stage presence, along with her interaction with the DONGFENG BOX model, elevated the atmosphere to its peak.

Following the press conference, the outdoor static display area drew significant attention that many attendees and media representatives stop and watch, who gathered to closely experience the DONGFENG BOX's exterior, interior, and performance attributes.

To provide Malaysian consumers with a firsthand experience of Dongfeng's exceptional performance, a two-day sales carnival was held over the weekend, following the launch event. It included a range of creative marketing activities such as test drives, vehicle demonstrations, musical performances, Zumba, children's art, henna art, and charitable events, allowing consumers to appreciate the unique appeal of green mobility in a relaxed and enjoyable environment.

Looking to the future, we anticipate that the DONGFENG BOX will serve as a starting point for collaborative efforts to start a new chapter of green mobility in Malaysia and to explore the vast potential of the Southeast Asian new energy vehicle market.

According to reports, DONGFENG BOX was also made a simultaneous appearance as one of the final prizes in the celebratory lucky draw at Hong Kong's TVB 57th Anniversary Gala on November 19th.