DFM values quality, builds image in Middle East

     It was the second time for DongFeng Motor Corporation (DFM) to participate in the Dubai International Motor Show. DFM starts from quality and values quality, offer local consumers valuable experience and competitive prices, said Su Weibin, director of the Overseas Business Unit of DFM and general manager of China Dongfeng Motor Industry Imp. & Exp. Co., Ltd. To show its manufacturing strength, DFM brought "Warrior" military off-road vehicle this time.

     The key models launched by DFM this year were A30 car and DFM AX7 SUV. According to an early survey conducted by DFM's local sales partner, DFM AX7 impressed local consumers deeply. DongFeng's customers made positive comments on DFM AX7, considering its trendy appearance, huge space and reliable powertrain to be most satisfactory, said Su.

 DFM AX7 on show

      According to Su, DFM pickups were launched in countries such as Saudi Arabia, the UAE, Kuwait and Oman three years ago. DongFeng has developed in this region step by step, gradually found out the demands of customers in Dubai, the Gulf and the entire Middle East, and improved products based on their demands.