Media Insight | DONGFENG BOX Achieves Systematic Output of Overseas Marketing Strategy and Creative Production

Responding to overseas market demand, Dongfeng Motor launched the new DONGFENG BOX electric vehicle for Southeast Asia, Europe, South America, Middle East and Central Asia, etc. In the first half of this year, DONGFENG BOX has been launched in European markets such as Spain, Italy, the Netherlands, The Czech Republic, Hungary, etc. The BOX European version of the vehicle went on-line production in July, and the first batch of a total of 2,000 vehicles were shipped to Europe successively. Recently, DONGFENG BOX right-hand drive vehicles have organized a series of activities such as listing and media testing in Southeast Asia, such as Nepal and Malaysia, etc. The new BOX products have attracted a large number of overseas media and consumers' attention and praise for its exquisite and fashionable appearance and multi-functional and thoughtful configuration.

After careful market analysis and insights, and with an in-depth understanding of the characteristics and needs of overseas target customers, DONGFENG BOX's overseas marketing communication strategy and creative production have been systematized and exported, with the model positioned as a “Versatile Chic EV”, and the target audience of the overall overseas market as “urban fashionable new youth”, responding to the needs of the target customers who are fashionable, unique, refined and elegant, and show their own taste and personality, and it is thoughtfully equipped with richly configured intelligent technology and multiple comforts and enjoyment to adapt to multiple scenarios such as customers' daily commute/family outings, and it is environmentally friendly, energy-saving and economically practical.

The visual tonality of DONGFENG BOX fully reflects the feeling of youth, vitality, fashion and pleasure.

DONGFENG BOX features the only one-touch lie-flat rest mode in its class, flexible and versatile storage space, spacious and comfortable driving experience, the only frameless doors and through-breathing lights in its class, exquisite design and excellent quality, the only 540°  surround-view system in its class, the industry's first Mach E ten-in-one electric drive assembly and other outstanding technological configurations. It highlights the distinctive label features of "versatile, exquisite, and intelligent" in overseas market, and provides overseas customers with new quality preferred vehicle of choice for work commuting, urban transportation, family outings, picking up children, daily socializing and other occasions.

On overseas social media platforms, through DONGFENG Motor's well-planned overseas communication content marketing, fascinating visual presentation and interactive strategies with the target audience, DONGFENG BOX has successfully attracted the extensive attention, love and interaction of many consumers around the world.

In the increasingly competitive market environment of globalization, Dongfeng Motor accurately positioned the target consumer groups, formulated communication and marketing strategies in line with the local culture and consumption habits from market analysis, product and marketing, not only focuses on product quality enhancement, but also pays more attention to the construction and dissemination of the brand culture. It has gradually established an efficient and professional overseas marketing and communication system with an international system, and actively helped Dongfeng Motor to accelerate its globalization.