Highly Anticipated | Dongfeng unveiled Chinese brand tour in Chile

In March 2024, when spring was in full bloom, a grand automotive feast was grandly staged in the three cities of Santiago de Chile, Valdemar and Concepción. The "2024 Chinese Auto Brands Overseas (Chile) Roadshow" organized by the China Council for the Promotion of International Trade (CCPIT) Automotive Sub-Council kicked off here. This exhibition tour aims to further enhance the popularity and influence of Chinese smart manufacturing, Chinese brands and Chinese automobiles in the international market by showcasing the innovative achievements of Chinese automobile brands. As the main vehicle enterprise of Chinese automobile going abroad, the company was invited to participate in the exhibition with a number of star models of Dongfeng brand, and together with the participating vehicle enterprises, the company demonstrated the strong strength of Chinese automobile brands.

During the two-week exhibition tour, Dongfeng exhibited models including DONGFENG SHINE, SHINE GS and T5 EVO, covering sedans, SUVs, crossovers and other models, which embodied the technical achievements of Dongfeng Leapfrog Action. Jorge Daza, Vice Minister of Transportation of Chile, Javiera Petersen, Vice Minister of Economy and other government officials visited Dongfeng's booth and appreciated the quality and technology of Dongfeng brand. Meanwhile, Dongfeng widely attracted the attention of local customers and media with its unique design, excellent performance and exquisite craftsmanship.

Dongfeng brand has continuously deepened its product and channel layout in the Chilean market, and won the trust of local consumers by providing quality products and services. From products to marketing and services, it has demonstrated excellent strength and firm pace.

The successful organization of this Chilean exhibition tour not only provides a platform for Dongfeng Motor brand to display its strength and brand image, but also lays a solid foundation for further expanding overseas markets. Looking ahead, the company will continue to plow into the international market with its Dongfeng brand models, strengthen exchanges and cooperation with international counterparts, and jointly promote the prosperous development of the global automobile industry.