Innovation Leads the Future | DFAC Showcases 2025 New Products and Technologies to Global Dealers

On February 19, Dongfeng Automobile Co., Ltd. (DFAC) held the "Innovation Leads the Future" 2025 Global New Product and Technology Conference in Xiamen. The event focused on DFAC’s strategic layout of "Product Leadership, Efficiency-Driven Growth, and Global Expansion," unveiling its overseas mid-term vision, new technology highlights, fresh overseas business lines, commercial policies, and service and spare parts policies. Through static displays and dynamic demonstrations, DFAC showcased multiple flagship models and cutting-edge technologies, allowing global dealers to experience the brand’s appeal via test drives. The event secured nearly 3,000 preliminary orders on-site.

Attendees included:

Li Junzhi, DFAC General Manager
Pan Chonggang, Deputy General Manager of DFAC’s Overseas Division (Acting Head)
Huang Haitao, General Manager of Dongfeng Cummins Engine Co., Ltd.
Zhang Chi, Head of DFAC’s Manufacturing Division
Liao Fan, Deputy General Manager of Dongfeng Light-Duty Engine Co., Ltd. (on assignment)
Nearly 200 partners from over 60 countries and regions

The conference was hosted by Yu Tao, Deputy General Manager of DFAC’s Overseas Division.

With rapidly growing sales in recent years, DFAC has built a "Rooted in Wuhan, Serving the World" global sales network, covering 60+ countries and regions and 400+ cities, earning trust from 4 million+ global users. In 2024, DFAC’s overseas sales soared to 25,000+ units (up 66% YoY), hitting a historic high. Market share surged in key segments:

LCVs: Ranked 3rd industry-wide (67% YoY growth)
Light Trucks: Ranked 2nd industry-wide (51% YoY growth)
Large Vans: Significant market penetration

Li Junzhi thanked global dealers and teams for their efforts. He emphasized that over the next five years, the global light commercial vehicle market will enter a phase of modest growth, with China’s domestic fuel vehicle market nearing saturation and overseas markets becoming critical battlegrounds. He outlined DFAC’s 2025 strategy:

Strengthen global agility, order delivery, and service capabilities
Enhance brand awareness, reputation, and loyalty worldwide
Optimize product management and master core technologies
Accelerate dual-drive growth (light trucks + vans) and global business expansion
Expand channels and diversify export models in key markets

Pan Chonggang presented DFAC’s Overseas Mid-Term Vision, detailing 2024 achievements, mid-term goals, and capacity-building plans.

The conference announced 2025 technologies, new business lines, commercial policies, and service/spare parts policies, alongside showcasing flagship models, future tech, and new energy solutions, marking DFAC’s accelerated global expansion. The Integrity Partnership Initiative was also launched.

Awards were presented across seven categories, with top dealers sharing success stories:

Li Junzhi awarded "Global Strategic Partner of the Year"

Pan Chonggang honored "Global Outstanding Partners"

Huang Haitao recognized winners of "Best Mini-Truck Promotion," "Best RHD Model Promotion," and "Best New Energy Model Promotion"

Zhang Chi awarded "Best Light Truck Promotion" and "Best Van Promotion"

Delegates from Africa and the Americas shared collaboration stories, expressing confidence in DFAC’s technology and roadmap.

At the static and dynamic showcases, DFAC displayed 60+ models and 20+ components, including mini-trucks, light trucks, vans, and specialty vehicles (fuel and新能源). Test drives highlighted performance, stability, and comfort, impressing global dealers.

Agustín Lama (Americas Delegate):

"DFAC’s reliable products drove breakthroughs in Latin America. We’ll deepen collaboration for greater growth."

Evgenii Danilov (CIS Delegate):

"We’ll upgrade products (e.g., air suspension) and expand tonnage ranges to serve users better with DFAC."

Pei Chunhai (Vietnam Delegate):

"DFAC’s affordable, high-quality models perfectly meet Vietnamese consumers’ needs."

In 2025, DFAC will uphold "Deep Collaboration, Mutual Success" to refine products, advance technologies, and empower global partners to conquer new markets.