Accelerating the Launch of Dongfeng New Energy Vehicles in the Middle East Market: Dongfeng Import and Export Company Signs Strategic Cooperation Agreement with UAE Dealer

On April 24th, Dongfeng Import and Export Company and Dongfeng Motors signed a strategic cooperation agreement with M.A.H.Y. KHOORY & CO. LLC (hereafter "MAHY"), the exclusive distributor of Dongfeng in the UAE, at the Shanghai Auto Show. The two parties will work together to accelerate the introduction of Dongfeng’s new energy vehicles into the Middle Eastern market. Ma Lei, General Manager of Dongfeng Import and Export Company, attended the signing ceremony.

Saj, General Manager of MAHY, visited the Dongfeng booth at the Shanghai Auto Show and expressed that the breakthroughs in technology innovation and product iteration by Dongfeng Motors were truly impressive. The models showcased at this year’s auto show stood out in terms of design and technological applications, demonstrating the top-tier level of China’s automotive industry. He added, "The collaboration between MAHY and Dongfeng is a model of resource complementarity. We will use the Middle East as a hub to help Dongfeng’s globalization strategy reach new heights."

As the exclusive distributor of Dongfeng Motors in the UAE, MAHY has successfully introduced four flagship models, including the Yixuan and Yixuan MAX, since the collaboration began in October 2024. In 2025, the partnership will further deepen, accelerating Dongfeng’s penetration into overseas markets and achieving resource complementarity and synergy with the company’s global strategy.