Recently, the DONGFENG Light Commercial Vehicle Distributor Flagship Store officially opened in Cairo, the capital of Egypt. As an integrated service hub combining vehicle sales, financial support, after-sales service and customer experience, the flagship store fully covers diverse application scenarios such as urban logistics and commercial distribution, and includes a complete range of fuel and new energy light commercial vehicle products. This milestone marks that DFMIEC’s sales and service network in Egypt has officially entered a new stage of branded and systematic operation, adding another key pillar to its strategy of deepening the African market.

Notably, the Egyptian flagship store took only 4 months from preparation to official opening. Behind this efficient implementation lies the in-depth trust and high-quality collaboration between DFMIEC and local distributors. By building international-standard store facilities and a full-chain service system, DONGFENG continues to enhance its brand influence and user recognition in the Egyptian market, bringing more reliable and convenient vehicle experience to local customers.

The opening ceremony centered on three core themes: "Brand Strength, Cooperation Achievements, and Future Development". Zhang Yifan, Director of the Africa Region of the Light Commercial Vehicle Overseas Business Department of DONGFENG, and the general manager of the distributor jointly awarded prizes to high-quality customers and completed the on-site vehicle delivery ceremony, intuitively demonstrating the core value and market recognition of DONGFENG light commercial vehicles. The event attracted 10 key local customers and 8 mainstream media outlets to witness, gaining widespread attention from the industry and the market.

Egypt, located at the hub of Asia, Africa and Europe, boasts prominent geographical advantages and enormous potential in the automotive market. Currently, Egypt is actively promoting the development of its local automotive industry, and Chinese brands are gradually reshaping the local market structure with cost-effectiveness, advanced configurations and localized layout. The opening of this flagship store is not only an important milestone in the in-depth implementation of DONGFENG’s localization strategy in Egypt, but also a crucial step in building a market network radiating the entire Africa and connecting the world.

Looking ahead, DONGFENG will continue to increase resource investment in Egypt and the African market, deepen strategic cooperation with local partners, and strengthen comprehensive support for distributors. By accelerating international layout, the company will continuously enhance its core competitiveness and reputation in the global market, promote sustainable win-win results, and write a new chapter of DONGFENG’s "International Leap" with solid steps.