Recently, DFMIEC forged a cross-industry cooperation with the world-renowned authoritative music media Rolling Stone at the 8th Milan Music Week. This partnership has not only driven the brand to deeply penetrate Europe’s high-end cultural and fashion sector, but also marked a brand-new stage in its global communication strategy, setting a benchmark for Chinese brands to connect with top-tier global cultural IPs.

During the Milan Music Week, DFMIEC adopted an all-round, immersive brand presentation approach to create a communication scenario with both high exposure and strong interactivity. At the highly anticipated "45 Giri" music-themed forum, the DONGFENG BOX served as the official designated vehicle, providing exclusive premium transportation services for renowned musicians including Johnson Righeira, Donatella Rettore, Willie Peyote, Baby K and Mecna, as well as all attending guests. It won unanimous praise from the guests for its reliable product quality and superior user experience. At the official After Party, a large number of participants were drawn to learn about the DONGFENG BOX through stage visual projections, a themed experience zone and customized interactive sessions. Meanwhile, the high-frequency appearance of the vehicle along the core traffic flow continuously strengthened the brand’s visual imprint, successfully achieving in-depth connection with local users.

In terms of communication, the two parties jointly built a cross-media, long-cycle integrated communication matrix. Rolling Stone released in-depth feature reports on its digital platforms, dedicated a double-page spread to the brand in its special magazine issue, and paired it with back cover display resources, comprehensively conveying the high-end image of the Dongfeng brand integrated with music culture. At the same time, DFMIEC’s overseas communication channels echoed in synergy, forming an omnichannel communication force covering both online and offline platforms, enabling the brand’s philosophy and cultural propositions to reach a wider audience of European users.

This in-depth collaboration with Rolling Stone and the Milan Music Week is a pivotal move for DFMIEC in advancing its internationalization strategy. By leveraging top-tier global music and cultural resources, the company has successfully deepened European users’ perception of the brand’s high-end, fashionable and technological attributes, accumulating valuable experience for its future participation in global high-end cultural events and innovation of brand communication models. Looking ahead, DFMIEC will continue to take center stage on the world platform with confidence and innovation, keep connecting with diverse cultures, and build profound emotional resonance with global audiences. It will write a new chapter in the brand’s global development and fuel the accelerated advancement of the International Leap.