On December 15, the siren blared at the Port of Shanghai, where 400 units of MHERO II lined up in neat formation and set sail for the Middle East in a grand convoy. This large-scale shipment is not only a remarkable practice of the company’s integrated supply and coordination, but also a pivotal move to deepen its foothold in the Middle East market, achieving an outstanding milestone of over 600 units delivered to the Middle East within two consecutive months.

Hardcore Strength + Precise Layout, Cementing a Foothold in the Middle East

MHERO’s solid position in the Middle East stems from its hardcore off-road DNA and precise market insights. Built exclusively for rugged mobility, the MHERO II perfectly aligns with the core demands of Middle Eastern consumers for high-end, luxury new energy off-road vehicles with its product strength of "conquering all scenarios".

The smooth delivery of this batch of vehicles is underpinned by DFMIEC’s precise layout and thorough preparation for the Middle East market. As a core region for the company’s globalization strategy, the Passenger Vehicle Overseas Business Department has built a comprehensive sales and service system in Saudi Arabia, the United Arab Emirates, Qatar and other countries, providing local users with one-stop and convenient services covering vehicle selection, purchase and after-sales maintenance. Meanwhile, the project team has completed regional adaptation and optimization of products, as well as the refinement of service standards in advance, laying a solid foundation for the smooth delivery of these vehicles.

Customized Optimization + All-Round Capability, Conquering Diverse Terrains in the Middle East

Faced with the diverse and complex terrains in the Middle East, the MHERO II delivers on-demand explosive power with a combined power of 505kW and a combined torque of 848N·m, excelling in both desert dune bashing and mountain climbing. Its intelligent E-lock synchronizes the speed of all four wheels in just one second, enabling easy escape even if a single wheel gets stuck in sand. Pre-set with 9 driving modes for common road conditions such as sand and rock in the Middle East, the vehicle can tackle all challenges with just one click.

The battle-grade body paired with a full-dimensional anti-collision system builds an impenetrable safety barrier; the all-aluminum chassis reduces weight while enhancing handling, delivering a more agile driving experience.

Adopting the powerful Heroic Soul Design, the vehicle exudes an innate aura. The interior is equipped with 256-color ambient lights and a Dynaudio sound system, offering an exquisite luxury experience even during off-road journeys. With more than 20 reserved modification interfaces, it fully caters to consumers’ personalized needs.

To better adapt to the Middle East market, the MHERO II has undergone customized optimization in advance for local road conditions and climatic characteristics, aligning with local users’ habits in every detail.

Diversified Activities + Ecosystem Construction, Accelerating the Globalization Journey

MHERO’s globalization drive is gathering speed. At the Overseas Business Conference of the 2026 Passenger Vehicle Global Partner Conference, DFMIEC specially set up the 2025 MHERO Outstanding Partner Award to recognize partners who have made remarkable contributions to overseas market development, demonstrating a high priority on building a stable overseas cooperation ecosystem. At the dedicated MHERO brand sub-forum, themed "MHERO Marches Forward, Expanding Boundaries Globally", the company shared in depth its core technological advantages and global product layout, fully showcasing its profound accumulation in the new energy and intelligent sectors. It also reviewed the brilliant achievements of 2025: within two years, MHERO has achieved mass production and global launch of overseas models, successfully entering more than 40 countries and regions. In addition, the company clarified the 2026 work plan, core product layout and business policies for the MHERO brand, charting a clear development course for global partners.

Currently, MHERO models are well-received by Saudi users, and DFMIEC plans to launch a series of MHERO-specific marketing activities in the Middle East: showcasing the MHERO product line at the Riyadh International Motor Show; holding an exclusive debut of the MHERO II to mark the opening of the MHERO brand store in Qatar, allowing local consumers to experience the charm of the new car up close; and participating for the first time in the Liwa International Festival, a top off-road event in the Middle East, to compete with local iconic off-road brands and achieve in-depth integration of the brand spirit with local culture. A hardcore off-road challenge across four Middle Eastern countries will also kick off soon. With the implementation of various marketing activities, all-round brand promotion and joint efforts with global partners, the brand label of "Chinese MHERO" has been deeply rooted in the Middle East market.

DFMIEC will continue to expand its global footprint,

accelerate the pace of the International Leap with firm strides.

Intelligent manufacturing from China will reach more countries and regions,

and continue to unleash

the unique charm of Chinese brands

on the global stage.