Recently, the European Regional Marketing Center of Dongfeng Import and Export Company’s Passenger Vehicle Overseas Division made a stunning appearance at the 88th Levante Expo in Italy with its full lineup of vehicle models.

As the largest industry event in southern Italy, the exhibition provided an exceptional platform for Dongfeng to showcase its comprehensive product range. The company not only achieved remarkable sales performance, but also significantly enhanced the brand’s awareness and influence in the local market.

This success serves as a powerful testament to Dongfeng’s steady progress in deepening its presence in the European market, marking another solid step forward in the company’s internationalization journey.

Attracting Visitors with Strength and Excellence

The seven-day exhibition saw the European Regional Marketing Center, in collaboration with local dealers, showcase over 30 flagship models, including popular series such as Huge, Mage, Shine, and 007. This comprehensive lineup fully demonstrated Dongfeng’s diverse product portfolio and robust technical strength.

From the very first day, the Dongfeng exhibition area became a major highlight of the event, attracting a continuous flow of visitors and potential customers eager to explore the brand’s latest innovations. The impressive product display and professional on-site team successfully conveyed Dongfeng’s image as a powerful, forward-thinking, and customer-oriented automotive brand in the European market.

With outstanding design, reliable performance, and an excellent value-for-money advantage, Dongfeng vehicles won wide recognition and strong praise from visitors at the event.

By the end of the exhibition, Dongfeng had generated over 600 high-quality sales leads and achieved an impressive 233 confirmed vehicle sales. The remarkable sales performance of the company’s three major self-owned model series fully demonstrated Dongfeng’s strong market competitiveness and its growing appeal among users, reinforcing the brand’s reputation as a trusted and high-performing automotive manufacturer in the European market.

At this year’s exhibition, Dongfeng’s impressive performance fully demonstrated the company’s strong product capability and brand strength. The event not only achieved its sales targets but also, through close collaboration with local dealers, further consolidated Dongfeng’s channel foundation in southern Italy.

This successful cooperation greatly enhanced the confidence of local partners and laid an important foundation for the company’s strategic expansion in the European market. The combination of solid product strength, brand influence, and channel synergy once again highlighted Dongfeng’s commitment to high-quality international development and its determination to accelerate its global footprint.

The Levante Expo in Italy serves as a vital platform for automakers seeking to expand into southern Italy. As one of the largest and most recognized automotive exhibitions in the region, it attracts a core audience that includes dealers, buyers, and high-intent consumers, while extending its influence to nearby areas such as Sicily.

With its professional organization, precise traffic generation, and strong regional resources, the event not only helps automotive brands enhance brand visibility and awareness in southern Italy, but also enables them to efficiently acquire sales leads and partnership opportunities. As such, it stands as a key strategic gateway for automakers aiming to strengthen their presence in both the Italian and Southern European markets.

The Company Will Continue to Deepen Its Presence in Overseas Markets
By offering products and services that are better aligned with local user needs, Dongfeng will further accelerate its “international leap” and advance the high-quality globalization of the brand.

Through continuous innovation, localized collaboration, and customer-centered development, the company aims to strengthen its global influence and deliver reliable, intelligent, and sustainable mobility solutions to users worldwide.