Recently, the Pickup Overseas Division of Dongfeng Import and Export Company officially unveiled its new strategic model — the Z9 Pickup — at the 37th PERUMIN International Mining Exhibition held in Arequipa, Peru.

As an all-round, all-scenario mid-to-large pickup developed specifically for the Peruvian market, the launch of the Z9 not only marks Dongfeng Pickup’s official entry into the Peruvian market, but also represents an important milestone in advancing the company’s “4+1 Integrated Development Strategy” overseas.

The Z9 is precisely tailored to meet the Latin American mining sector’s demand for high-performance pickups, further enriching Dongfeng’s product portfolio in global markets and optimizing its regional layout in Latin America. At the same time, this launch serves as a key step in empowering the company’s overseas business expansion and building a globally competitive advantage under the “4+1 Integration” framework.

Tailor-Made Versatility for Multi-Scenario Adaptation

At the company’s exhibition booth, the atmosphere was vibrant and full of excitement. The debut of the Z9 Pickup drew the attention of numerous local mining experts, industry partners, mainstream media representatives, and upstream and downstream clients across the mining value chain, all eager to witness its first public appearance.

During the unveiling ceremony, the company’s sales representatives and local partners jointly revealed the Z9 Pickup, creating a highlight moment that brought the on-site enthusiasm to its peak. The event not only demonstrated the model’s strong appeal but also reflected Dongfeng’s growing influence in the Latin American market.

During the event, the Pickup Overseas Division thoroughly implemented the guiding principles of the performance competition launch meeting, focusing on the objective of “strengthening market expansion and improving monthly sales capacity.”

The team collaborated with a media group composed of leading automotive magazines, television stations, radio networks, and newspapers to build a diversified communication matrix. Through this media synergy, the campaign provided an in-depth interpretation of how the Z9 Pickup achieves an exceptional balance between commercial utility and passenger comfort, effectively enhancing the brand’s professional image and market recognition.

At the same time, several online influencers and key opinion leaders (KOLs) were invited to host live streaming sessions and review the vehicle on-site. Through interactive segments such as real-time audience engagement and prize draws, the event allowed those unable to attend in person to gain an intuitive experience of the Z9 Pickup’s practical configurations and luxurious interior design.

This creative digital approach significantly expanded the reach of product communication, enhanced audience participation, and effectively increased market attention and brand visibility for the Z9 in the region.

The launch of the Z9 Pickup coincided with the critical implementation phase of Peru’s “Mining Recovery Plan.” As mining remains a pillar industry of the Peruvian economy, the demand for high-performance transportation vehicles has become increasingly urgent.

With its robust build quality and outstanding technological advantages, the Z9 Pickup is designed to meet the professional transportation needs of the mining sector, while also adapting seamlessly to business travel, family commuting, and outdoor off-road activities. This versatility makes the Z9 a well-balanced choice that combines practicality with comfort, bringing Peruvian consumers a new driving experience tailored to both work and lifestyle scenarios.

With its impressive dimensions of 5520 × 1960 × 1950 mm, the Z9 Pickup features a distinctive “Z”-shaped body design, breaking away from the conventional pickup aesthetic and showcasing a bold, rugged character.

Delivering a torque output of 500 N·m, the Z9 accelerates from 0–40 km/h in just 3.4 seconds, even when fully loaded. Meanwhile, its combined fuel consumption is as low as 7.7 L/100 km, striking an ideal balance between powerful performance and fuel efficiency, making it both tough and economical — a true representation of the “all-rounder” spirit.

The Z9 Pickup comes fully equipped with a wide range of advanced and practical features, including a 12.8-inch central touchscreen, electronic parking brake with Auto Hold, BOS braking system, central differential lock, tank turn function, and a 540° panoramic camera system.

These comprehensive configurations significantly enhance driving comfort and off-road performance, providing drivers with both superior control and confidence across a variety of terrains and usage scenarios.

The Z9 Pickup comes fully equipped with a wide range of advanced and practical features, including a 12.8-inch central touchscreen, electronic parking brake with Auto Hold, BOS braking system, central differential lock, tank turn function, and a 540° panoramic camera system.

These comprehensive configurations significantly enhance driving comfort and off-road performance, providing drivers with both superior control and confidence across a variety of terrains and usage scenarios.

The successful launch of the Z9 Pickup in Peru marks the company’s strategic transformation from “independent operations” to “collaborative advancement” in its overseas business.

The Pickup Overseas Division has actively broken down barriers across business functions, integrating multiple resources to build an efficient, synergized operational system. By precisely focusing on the professional demands of Peru’s mining transportation sector, the division is committed to delivering a driving experience that balances practicality and comfort.

This initiative continuously strengthens the company’s brand influence in the local pickup market and lays a solid foundation for deeper market penetration and future business expansion in Peru — a key step toward accelerating Dongfeng’s global development and international integration.

Looking ahead, the company will continue to build on the achievements of its "collaborative breakthrough" transformation. By leveraging its cross-business and cross-regional resource integration capabilities, it will provide reliable mobility and transportation solutions for both industrial users and individual consumers in Peru. Through high-quality products and services, Dongfeng will establish sustainable market competitiveness, further accelerate its "international leap" strategy, and drive higher-quality growth in its overseas business.