Recently, the 2025 Turin Auto Show officially opened in Italy.

At this highly anticipated automotive industry event, the Passenger Vehicle Overseas Division of Dongfeng Import and Export Company, together with the European Regional Marketing Center, showcased Dongfeng’s three major independent brands — DONGFENG, VOYAH, and MHERO.

With three independent exhibition zones displaying a total of 13 models, Dongfeng presented one of the most comprehensive and diverse vehicle lineups at the show. The exhibition fully demonstrated Dongfeng’s strong capabilities in product R&D and manufacturing, highlighting the brand’s technological depth and innovation strength on the international stage.

Popularity and Brand Awareness Soar Together

During the auto show, Dongfeng’s exhibition area remained a major attraction, drawing a constant flow of visitors. 

At this year’s Turin Auto Show, Italy’s leading automotive magazine Al Volante published a special feature on Dongfeng’s participation, providing in-depth coverage of the showcased models and the company’s overseas development strategy. The report significantly enhanced Dongfeng’s exposure in mainstream Italian media.

Meanwhile, the Italian business team conducted professional video shoots of the exhibited vehicles. These videos will be continuously promoted across online platforms such as Instagram, effectively reaching younger consumer groups and bringing the brand closer to its target audience. This digital engagement not only expands the brand’s visibility but also lays a strong foundation for cultivating potential customer communities and broadening Dongfeng’s influence in the European market.

Channel Expansion and Terminal Conversion Achieve Remarkable Results

This exhibition served as a key initiative for the company to deepen channel development in the Italian market and advance its brand localization efforts, achieving breakthrough progress in channel expansion.

During the event, multiple partners from across Europe visited the booth for in-depth exchanges. Both sides conducted detailed discussions on the implementation of existing cooperation projects, further strengthening their collaborative foundation.

At the same time, the company’s Italian business team proactively engaged with market demand, establishing close connections with several potential partners. They held pragmatic discussions on future cooperation directions, localized business models, and other key topics, laying the groundwork for building a more comprehensive channel network in the Italian market.

To accurately align with the consumption demands of the Italian market, the company’s Italian business team established an efficient collaboration mechanism with its Turin partners. Working closely together throughout the exhibition, they provided visiting customers with professional product performance briefings, vehicle purchase consultations, and tailored model recommendations based on individual needs.

With their expert service and high-quality products, the team successfully secured multiple confirmed orders, achieving a seamless transformation from brand showcase to actual sales. This outcome not only strengthened Dongfeng’s local market presence but also demonstrated the company’s growing capability in integrating brand experience with commercial results.

The company’s participation in the Turin Auto Show marks the transition of its Italian market strategy from initial exploration to a new phase of focused cultivation. At the event, Dongfeng demonstrated its strong product capabilities across the board and achieved breakthroughs in distribution, sales, and communications. These outcomes not only validate the company’s competitiveness and enhance its localization expertise, but also lay a more solid foundation for sustained growth in Italy, accelerating Dongfeng’s ongoing "International Leap."