Expanding the African Footprint:
Dongfeng Achieves a Strong Start in the Tunisian Market

The Passenger Vehicle Overseas Division of Dongfeng Import and Export Company, under its Africa Regional Marketing Center, successfully held a new vehicle launch event in Tunisia. This marks another important milestone in the company’s strategic expansion across the African continent, signaling a strong opening performance in the Tunisian market.

Recently, the Africa Regional Marketing Center of the Passenger Vehicle Overseas Division of Dongfeng Import and Export Company held a new vehicle launch event in Tunis, the capital of Tunisia. The event unveiled three popular Dongfeng brand models, officially announcing the company’s entry into the Tunisian market. This milestone marks a new phase in the company’s strategic expansion across key African markets.

Three Highlight Models Cover All Aspects of Daily Life

The launch event focused on three best-selling models — the DONGFENG SHINE, DONGFENG SHINE MAX , and DONGFENG BOX. These three vehicles cater to diverse lifestyle scenarios, comprehensively meeting the mobility needs of local consumers.

The event attracted tremendous attention, with over 200 distinguished guests in attendance — including executives from leasing companies, well-known local influencers and media outlets, professional automotive reviewers, dozens of journalists, and representatives from government certification departments. Together, they witnessed Dongfeng’s impressive debut in the Tunisian market.

Product Strength + Precise Market Positioning Ignite Excitement at the Launch Event

The launch event provided a detailed presentation on the product performance, design highlights, and market positioning of the three new models, allowing guests and media representatives to gain a deeper understanding of each vehicle.

With precise product positioning and outstanding product strength, the launch event received an enthusiastic response. Among the models, the DONGFENG Box stood out for its practical features and highly competitive pricing — securing around 40 confirmed orders and over 200 intended orders on the very night of its launch. This remarkable achievement marked a strong start for the company in the Tunisian market.

During the event, the company’s partners expressed high recognition for Dongfeng, acknowledging the brand’s strong product capabilities and vast market potential. Both sides agreed to continue deepening their strategic partnership in the future and to further expand the scope of cooperation. Together, they plan to introduce more high-quality Dongfeng passenger vehicle products into the African market, meeting the increasingly diverse mobility needs of local consumers.

The launch event in Tunisia provided an in-depth showcase of Dongfeng’s comprehensive product lineup and advanced R&D capabilities, laying a solid foundation for the company’s long-term growth in the African market. Looking ahead, as strategic collaboration with partners deepens and more market-specific products are gradually introduced, Dongfeng will further expand its development prospects across Africa. The company is committed to offering higher-quality mobility solutions to local consumers while continuously accelerating the pace of its “international leap.”