Building an Overseas User Ecosystem: VOYAH Armenia Owner Club EstablishedThe Passenger Vehicle Overseas Division of the company organized a road trip event in Armenia

Recently, amidst the festive atmosphere of Armenia's Independence Day, the Passenger Vehicle Overseas Division of Dongfeng Import and Export Company carefully organized an exclusive road trip event. This journey was not only a self-driving experience centered around the theme of "freedom," but also marked the official launch of the VOYAH CLUB, opening a new chapter in the company’s development in Armenia.

Let "Free" Extend from the Vehicle to the Journey.

The road trip featured the VOYAH Free Hybrid Edition as the exclusive vehicle, a model that perfectly embodies the essence of "freedom." Equipped with an advanced hybrid power system, it provides strong assurance for unrestricted travel, offering an impressive range. This completely eliminates range anxiety, allowing participants to enjoy a truly carefree journey.

The travel route was carefully planned around the theme of “freedom,” starting from Yerevan, the capital of Armenia, and ending at the FUTURE Resort. At this destination, “freedom” was no longer an abstract concept but transformed into a tangible and immersive experience, allowing every participant to truly feel the unique charm of “free travel.”

Unlocking a New Dimension of “Free” Through Unique Experiences

This road trip was far more than just a driving experience — it was designed around the theme of “freedom,” featuring a series of engaging activities that explored the concept from multiple perspectives. Each activity offered participants a deeper understanding of “freedom,” interpreting it not only as a driving philosophy but also as a lifestyle attitude, allowing everyone to discover their own connection to the idea of “Free.”

Among the activities, the zipline adventure was especially popular with participants. It made them feel as if they had grown wings—soaring through the air and viewing the landscape from a completely new perspective. This thrilling experience embodied the essence of freedom, breaking spatial limits and embracing the vastness of nature.

The checkers championship, on the other hand, infused the journey with a touch of intellect. Participants had to think quickly and adjust strategies flexibly throughout the competition, echoing the deeper meaning that “freedom signifies agility and adaptability of thought.” Together, these activities added greater depth to the interpretation of “freedom.”

Expanding the Boundaries of “Free” Travel

With the launch of the VOYAH Club, a dedicated platform has been established to connect users and share experiences. Here, VOYAH owners can freely exchange driving insights and travel stories, building meaningful connections through communication. Together, they can explore new journeys and continuously expand the boundaries of “Free” mobility.

The establishment of this platform not only brings the company closer to its users but also lays a solid foundation for building a comprehensive user ecosystem in the Armenian market.

This event not only strengthened the company’s user base in the Armenian market but also provided valuable experience for advancing its internationalization strategy. By taking the cultural essence of each target market as an entry point and engaging users through localized events and tangible product experiences, the company resonates deeply with local needs. This combination of localization and globalization continues to enhance the company’s influence in overseas markets and injects strong momentum into its ongoing “International Leap.”