NEWS TREND
Dongfeng Motor's Pickup Overseas Business s New Global Opportunities at the Canton Fair

From October 15th to 19th, the 138th China Import and Export Fair (Canton Fair) was grandly held in Guangzhou. As an important window for global trade, this year's Canton Fair attracted 200,000 global business visitors, creating a platform that connects the world. Dongfeng Import and Export Company's Pickup Overseas Business Division participated in the exhibition with four models. With its fully upgraded product strength and a diverse product lineup, Dongfeng not only garnered widespread attention and enthusiastic feedback from overseas customers but also showcased the brand's product strength and innovative vitality to the world.


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At this year's Canton Fair, Dongfeng Motor's Pickup exhibition was divided into the indoor hall and outdoor area, with three exhibition booths in total. The display focused on four star models: the Ruichi 6, Ruichi 6 Polar Edition, Z9 Passenger Edition, and Z9 PHEV. These models covered a range of vehicle types, including mid-size wide-body quality pickup trucks, cold-weather modified pickup trucks, all-scenario mid-to-large off-road pickups, and the new-generation intelligent hybrid electric pickups. The exhibition comprehensively showcased Dongfeng's exploration and development in the areas of commercial and passenger dual-use, product customization, and new energy, further linking global partners and accelerating the international expansion of Dongfeng's pickup trucks.


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During the exhibition, Dongfeng Motor's pickup products received unanimous recognition from international exhibitors for their stable product quality, superior power and off-road performance, extensive international dealer network, high cost-performance ratio, and diverse product version combinations. A large number of customers and trade partners stopped by to inquire, engaging in in-depth discussions with sales representatives about model configurations. Many customers voluntarily left their contact information to facilitate further cooperation talks. Customers from West Africa and Central America expressed order demands on-site and scheduled factory visit times.


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In addition, media outlets such as Henan Daily and Canton Fair's integrated media conducted interviews with Qi Kuiyuan, General Manager of the Pickup Overseas Business Division. They highly praised Dongfeng Motor's efforts to continuously enrich its product lineup and accelerate the advancement of its globalization strategy.


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Dongfeng Motor will remain committed to advancing its internationalization strategy and actively seize global opportunities. By continuously leveraging both domestic and international exhibition platforms to enhance the influence of the "China Pickup" brand, the company aims to deepen its collaboration with global partners and strengthen local market development. This will help global business clients and individual consumers build an all-terrain, versatile off-road lifestyle.


Moving Forward with Innovation, Accelerating the Creation of High-Quality Overseas Success Models, and Continuously Advancing the "International Leap" Process.

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