Recently, the European Regional Marketing Center of Dongfeng Import & Export Co., Ltd.'s Passenger Vehicle Overseas Division made a remarkable appearance with its full vehicle lineup at the 88th Levante Expo in Italy. As the largest industry event in Southern Italy, the Expo served as a perfect platform where Dongfeng not only achieved outstanding sales but also significantly boosted its brand recognition and influence in the local market, adding substantial momentum to its strategic expansion across Europe.

Strength that Attracts Visitors

During the seven-day event, Dongfeng's European Regional Marketing Center, in collaboration with local dealers, displayed over 30 key models, including popular series such as Huge, Mage, Shine, and 007. The comprehensive showcase highlighted the diversity and robust capabilities of Dongfeng's product portfolio. From opening day, the company's exhibition area became a focal point of the event, attracting a steady stream of visitors and prospective customers.

Thanks to their appealing design, dependable performance, and high cost-effectiveness, Dongfeng models garnered widespread acclaim and strong interest from attendees. The event culminated in over 600 high-quality sales leads and an impressive 233 confirmed vehicle sales. The market success of Dongfeng's three core branded models fully demonstrates the product competitiveness and strong customer appeal of the brand.

ongfeng's standout performance at this exhibition clearly demonstrated its solid product and brand strength. Beyond successfully achieving sales targets, the company further consolidated its distribution network in southern Italy through close collaboration with local dealers. This significantly enhanced confidence among local partners and laid a solid foundation for advancing Dongfeng's strategic presence in the European market.

The Levante Expo in Italy serves as a crucial platform for automotive brands exploring the southern Italian market. As one of the largest and most prestigious automotive events in the region, it engages core local clientele—including dealers, purchasers, and highly motivated consumers—while extending its reach to surrounding areas like Sicily. Through professional planning, targeted audience engagement, and regional resource integration, the expo helps automakers not only build brand recognition in southern Italy but also efficiently secure sales leads and partnership opportunities. It stands as a key strategic gateway for deepening market presence in Italy and Southern Europe.

The company will continue to deepen its presence in overseas markets, delivering products and services that are better aligned with local user needs, and accelerating its pace of "internationalization leap."