Recently, at the 37th PERUMIN International Mining Exhibition held in Arequipa, Peru, Dongfeng Import & Export Company's Pickup Overseas Division grandly unveiled its new strategic model – the Z9 pickup truck.

As a versatile, all-scenario mid-to-large pickup truck specifically designed for the Peruvian market, the launch of the Z9 not only marks the company's official entry into the Peruvian pickup truck market, but also represents a significant move in implementing the company's "4+1" Major Integration strategy overseas.

The model precisely meets the Latin American mining market's demand for high-performance pickup trucks, further enriching the company's overseas product portfolio and optimizing its market layout in the Latin American region. Simultaneously, it marks a crucial step in empowering overseas business expansion and building global competitive advantage through the "4+1" Major Integration strategy.

New Model Debut

Tailor-Made, Versatile for Diverse Scenarios

The company's booth attracted large crowds, drawing numerous local mining experts, industry partners, mainstream media representatives, and clients from across the industrial chain to stop and witness the debut of the Z9 pickup truck. During the unveiling ceremony, the company's sales representatives and local partners jointly unveiled the Z9, bringing the onsite atmosphere to a climax.

During the event, the Pickup Overseas Division thoroughly implemented the spirit of the "Merit Competition Kick-off Meeting," focusing on the requirements of "strengthening market development and boosting monthly sales capabilities." By collaborating with a media group comprising mainstream automotive magazines, TV stations, radio stations, and newspapers, they built a diversified communication matrix to provide in-depth interpretation of the Z9 pickup's excellent balance between commercial utility and passenger comfort.

Concurrently, several internet influencers and Key Opinion Leaders (KOLs) were specially invited to participate in live-streamed review sessions. Through online interactions and audience prize draws, audiences unable to attend in person could also directly experience the Z9 pickup's practical features and luxurious interior design, effectively expanding the product's communication reach and enhancing market attention.

This launch coincided with the critical implementation phase of Peru's "Mining Recovery Plan." As a pillar industry of Peru's economy, the mining sector has an increasingly urgent demand for high-performance transportation vehicles. With its robust product quality and outstanding technical advantages, the Z9 pickup truck can meet the professional demands of mining transportation while also being suitable for diverse scenarios such as business receptions, family travel, camping, and off-roading. It will bring a new driving experience combining practicality and comfort to the local market.

With its super-large body dimensions of 5520*1960*1950mm and a unique "Z"-shaped body design, it breaks the stereotypical image of traditional pickup trucks, fully showcasing a "tough" character.

With a torque of 500 N·m, it accelerates from 0-40 km/h in just 3.4 seconds even under full load, while achieving a combined fuel consumption as low as 7.7L/100km, striking a perfect balance between powerful performance and fuel economy.

It is fully equipped with practical features such as a 12.8-inch central control screen, electronic parking brake + Auto Hold, BOS brake system, central differential lock, tank turn function, and 540° panoramic imaging system, significantly enhancing driving comfort and off-road performance.

The successful launch of the Z9 pickup in Peru marks a strategic shift in the company’s overseas operations — from “independent actions” to “coordinated advancement.” The Pickup Overseas Division has actively broken down barriers across business segments, integrating diverse resources to build an efficient, collaborative operating system. By precisely targeting the professional needs of Peru’s mining transportation sector, the division is committed to delivering a driving experience that balances practicality with comfort. This milestone not only strengthens the company’s brand influence in the local pickup market, but also lays a solid foundation for deeper market penetration in Peru and the broader expansion of its global business footprint.

Looking ahead, the company will continue to deepen the achievements of its "coordinated breakthroughs" transformation. Leveraging its cross-business, cross-regional resource integration capabilities, it will provide reliable mobility and transportation solutions for both industrial users and general consumers in Peru. The company will build sustainable market competitiveness with high-quality products and services, further accelerate the "internationalization leap" process, and drive the overseas business towards higher-quality development.