Dongfeng Infinite World" – DONGFENG Enters the Egyptian Market.
Recently, DFMIEC held a launch event at the Egypt International Exhibition Center, themed "The Limitless Worlds of DONGFENG." During the event, the company officially introduced three of its self-owned brands—DONGFENG, VOYAH, and MHERO—along with nine vehicle models, marking the company's full entry into the Egyptian market.
Nine models make their debut, covering all powertrains.
The models launched include DONGFENG BOX, DONGFENG 007, DONGFENG MAGE, DONGFENG MAGE EV, DONGFENG SHINE, as well as VOYAH FREE, VOYAH DREAM, VOYAH PASSION, and MHERO I. The powertrains cover gasoline, pure electric (EV), extended range electric (EREV), and plug-in hybrid (PHEV) types, catering to the diverse energy needs of local consumers.
Dual-zone immersive experience unlocks the charm of the models.
The event featured two main experience zones: the press conference venue and the automotive city. Display models were available for guests to interact with up close. The press conference venue provided detailed explanations of each model's features, core configurations, and pricing. Meanwhile, the automotive city created exclusive scenes for each car using lighting art and themed props, allowing guests to immerse themselves in the design concepts and use cases of the models.
With 400 guests in attendance, a new chapter for the Egyptian market was officially launched.
The launch event attracted around 400 guests, including Zhao Liuqing, the Commercial Counselor at the Chinese Embassy in Egypt, prominent professionals from the Egyptian automotive industry, mainstream media journalists, and senior automotive bloggers, all coming together to witness the company's new beginning in the Egyptian market. Liao Qingli, General Manager of the African Regional Marketing Center at Dongfeng Motor’s Passenger Vehicle Overseas Marketing Department, stated at the event that these products not only showcase the company’s advanced technology but also reflect the company's commitment to innovation and sustainable development, as well as its sincere dedication to meeting the needs of Egyptian consumers.
Moving forward, the company will collaborate with local partners to provide high-quality after-sales services, bringing reliable, affordable, and smart transportation solutions to Egyptian users, creating a diverse automotive lifestyle experience, and accelerating the achievement of its "Global Leap."
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