Dongfeng Expands Overseas Efforts to Set a New Benchmark for High-end Green Mobility in Saudi Arabia

Signing Ceremony: Strong Partnership for a New Journey – Dongfeng Import and Export Company Signs Authorized Dealership Agreement with Partner

On August 19, Dongfeng Import and Export Company's Passenger Vehicle Overseas Marketing Department signed an authorized dealership agreement with its partner to jointly promote the sustainable development of the VOYAH and MHERO brands in the Saudi Arabian market. The company's Vice General Manager (acting) Qiu Xiaojun attended the signing ceremony.

At the signing ceremony, both parties reached a consensus.

This cooperation is not only a strategic move for both parties to achieve resource complementarity but also an important starting point for jointly entering the new energy luxury car market. The two sides have deeply discussed and reached a high level of consensus on various aspects, including brand building, channel development, user operation, and after-sales service. They plan to use a series of localized actions to establish VOYAH and MHERO as new benchmarks for high-end green mobility in Saudi Arabia and the broader Middle East region. In the future, the partners will leverage their strong market foundation and resource advantages to actively promote the construction of the sales network and enhance brand presence, providing local users with an exceptional product experience.

At the signing ceremony, the overseas product managers of VOYAH and MHERO elaborated on the brands and product highlights. The partner's representative expressed strong confidence in the market potential of both products in Saudi Arabia. Qiu Xiaojun metaphorically referred to the collaboration as a harmonious "alliance," noting, "We are delighted to entrust our two 'family members,' VOYAH and MHERO, to such a capable and reliable 'partner.'" Going forward, both parties will collaborate closely to drive the localization and growth of the two brands in the Saudi market, further accelerating local market expansion and elevating the service experience.

From January to June 2025, DFMIEC achieved a significant year-on-year sales growth of 179% in the Middle East region, thanks to its precise market strategy and strong product competitiveness. This not only demonstrates the increasing recognition of the Dongfeng brand in the local market but also lays a solid foundation for further deepening market penetration and expanding brand influence in the region.

The company, in collaboration with global partners, deepens its synergy in areas such as technological research and development, channel expansion, and localized operations. Together, they respond to industry transformations and market challenges, continuously providing high-quality products and services to users across different regions, accelerating the pace of "international leap."