1,600 Vehicles Delivered to Africa with Full-Service Support — A Powerful Showcase of Dongfeng’s Capabilities
Recently, the Africa Regional Marketing Center of Dongfeng Import & Export Company’s Commercial Vehicle Overseas Marketing Department dispatched 1,600 Dongfeng commercial vehicles to a major client in Nigeria. The first batch of 200 vehicles was delivered with a “zero-defect” standard, earning high praise from the client.This achievement is the result of the overseas service team’s unwavering commitment to the “customer first” philosophy and meticulous planning across the entire service chain—from project preparation to post-delivery support. With strong backing from the company, the Africa Regional Marketing Center successfully established a benchmark for “international service excellence” by focusing on three key pillars: skills training, quality control, and localized services.
Proactive Skills Training Lays a Solid Foundation for Service Excellence
At the beginning of 2025, the company's After-Sales Service Division organized a two-week intensive training program at the Dongfeng Technician Academy for the service technician team scheduled to be dispatched to Nigeria. To ensure that the overseas service team would be fully prepared and responsive when called upon, the training focused heavily on enhancing hands-on technical skills. Upon completion, all participants successfully passed both theoretical and practical assessments, providing a strong technical foundation for their upcoming overseas service tasks.
Strict Quality Control: Port PDI Inspection to Eliminate Potential Risks
Before the vehicles were shipped, Mr. Kong, the Nigeria Service Manager of the Africa Regional Marketing Center, arrived at the domestic port to assist the service provider team in conducting PDI checks on all 1,600 vehicles, one by one. From engine fluids to tire pressure, lighting systems to chassis bolts, every detail was meticulously inspected in accordance with Dongfeng’s global quality standards, ensuring high-quality shipment and delivery.
Local Coordination Ensures Efficient Delivery During Port Unloading
After two months of sea transportation, the vehicles arrived at Lagos Port in Nigeria. To address the challenges posed by the local high-temperature, high-humidity environment and demanding port operations, the company proactively assigned four experienced technicians to provide on-site support. They assisted the client with unloading and vehicle transfer operations, effectively preventing delivery delays.
Tailored Handover Training to Resolve Operational Challenges
Given that most of the client’s drivers were operating Dongfeng vehicles for the first time, Mr.Kong led the service team in designing a practical, user-oriented training program. The team developed an illustrated Hausa-language training manual based on the actual vehicle interface, covering key topics such as daily driving, maintenance essentials, and emergency handling.To ensure language accessibility, the client’s fleet manager was invited to assist with translations from English into the local Hausa language. In addition, the team produced short videos titled Driver Operation Guide and Basic Maintenance Tutorial to help drivers review the content at any time.The initial training covered 200 drivers. The client’s fleet manager commented, “This is the most thorough handover training we’ve ever seen!”
On-Site Support Across Thousands of Miles — Strengthening the After-Sales Defense Line
Following the vehicle delivery, the Africa Regional Marketing Center’s service team continued to strengthen after-sales support. The team traveled 400 kilometers to the customer’s operation site to establish an on-site service station, where two Chinese technicians worked alongside the local team to provide 24/7 response services.They also organized mobile training sessions, focusing on common operational errors to provide targeted guidance. In addition, spare parts support was ensured, and a long-term communication mechanism was established to guarantee real-time, closed-loop issue resolution.
The successful delivery to a key African customer epitomizes the "Globalization Leap" initiative in action. DFMIEC’s Commercial Vehicle Overseas Marketing Department has built an integrated, full-chain service ecosystem—spanning skills development, port logistics support, localized training, and resident technical assistance—all underpinned by its "full lifecycle" service philosophy. This vividly demonstrates the unwavering strides of "Intelligent China Manufacturing" in global markets. Moving forward, we will adopt a dual-engine strategy of "Product + Service" to become Africa’s most reliable partner, while fueling the Belt and Road Initiative with Dongfeng’s expertise. Today, across Africa’s expansive landscape, our dependable products and customer-centric solutions are forging a new era of China-Africa collaboration.
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