Dongfeng Motor has achieved a pivotal milestone in its European expansion with the grand opening of its first brand showroom in Belgrade, Serbia. The inauguration ceremony, which included an exclusive media day, marks Dongfeng's official market entry into Serbia and the start of a new journey serving Serbian customers.

The showroom will feature a range of star models from Dongfeng’s three major independent brands, including the DONGFENG HUGE, DONGFENG BOX, VOYAH FREE, and MHERO I.

A Center-Stage Location for a Radiant First Appearance

As the capital of Serbia and a pivotal hub in the Balkan region, Belgrade holds a strategic position in the regional market. The Dongfeng showroom enjoys a prime location at the heart of the city’s main transportation artery, adjacent to two major highways and just 4 kilometers from Belgrade Airport—offering customers exceptional convenience for visits and consultations.Notably, the site previously housed the showroom of a well-known international brand, boasting strong commercial foundations and high market visibility. This advantageous starting point lays a solid foundation for Dongfeng’s debut in Serbia and accelerates its integration into the local market.

Spotlight Moment — Grand Opening Exceeds Expectations

At the showroom’s grand opening event, over a hundred guests gathered to witness this significant moment. Attendees included representatives from Serbia’s leading automotive media, potential customers of the Dongfeng brand, and partner teams responsible for the Serbian and Bulgarian markets.

On the day of the opening, many passersby spontaneously stopped to inquire about the star model, DONGFENG HUGE. Its strong market appeal clearly demonstrated the local consumers’ recognition of and interest in Dongfeng’s products.

Industry reports indicate Serbia's automotive market is experiencing a steady recovery. According to official statistics, passenger vehicle registrations surpassed 10,000 units during the January-April 2025 period, with Q1 sales growing 1.5% year-on-year, demonstrating sustained market growth momentum.

Notably, Serbia provides particularly favorable tariff conditions for Chinese automakers while progressively enhancing its policy support for new energy vehicles. This dual approach actively accelerates the country's green mobility transition and presents an ideal entry opportunity for Dongfeng's brand expansion into the Serbian market.

The successful launch of Dongfeng's Belgrade showroom represents a strategic milestone in strengthening our European market presence. With Belgrade as our operational hub, we will capitalize on Serbia's prime geographic location and favorable policies to establish deep local roots. Our mission is to deliver diversified, eco-friendly, and intelligent mobility solutions to customers across Serbia and Southeast Europe - pioneering a new era of Dongfeng's growth in this key market.