On June 16th, Dongfeng Import and Export Company’s Passenger Vehicle Overseas Marketing Department held the unveiling ceremony of its first flagship showroom in Rome, the capital of Italy. Dongfeng Import and Export Company’s Vice General Manager, Qiu Xiaojun, attended the opening ceremony to witness this important moment.

The full range of products made their debut, while localized services enhanced the travel experience.

The newly opened flagship showroom showcases the full range of Dongfeng's self-developed products, including the national electric vehicle DONGFENG BOX, the technological flagship series DONGFENG MAGE, DONGFENG HUGE, and DONGFENG SHINE, high-end electric vehicles VOYAH FREE and VOYAH DREAM, as well as the luxury off-road vehicle MHERO I. Qiu Xiaojun, Vice General Manager of Dongfeng Import and Export Company, stated, “The opening of the Rome flagship store marks an important step for the company in the Italian market. We are not only bringing Dongfeng's core products but also aiming to provide Italian consumers with a better travel experience through localized services.” The Italian partner commented, “Dongfeng's market positioning and service target audience are highly aligned with the Italian people's pursuit of breakthroughs and diverse travel needs. The various powertrain options provided by Dongfeng's models will offer local consumers more choices.”

Brand Promotion Month + Network Development Kick off a New Journey of Comprehensive Expansion

In conjunction with the opening of the flagship store, the company also launched the DONGFENG BOX Brand Promotion Month in Italy. Over the next two months, advertisements for the BOX model will be placed in key commercial areas in major cities such as Rome, Milan, and Turin, further increasing brand awareness in the region. To meet the growing demand for vehicles in Italy, 2,000 Dongfeng vehicles, including popular models such as BOX, Mage, and Huge, will be shipped from China to Italy.

With the opening of the Rome flagship store, the company is further expanding its business footprint in Italy. It is currently preparing to establish new sales outlets across the country, including in Milan, Naples, Florence, Foggia, Benevento, and Frosinone. The company will precisely target the models for each city based on factors such as city size and user preferences, while also working with local partners to build after-sales service outlets, ensuring timely and professional service for vehicle owners. The company places great importance on the Italian market and, through a series of initiatives, is committed to providing local consumers with high-quality automotive products and a comprehensive service experience. The company is confident in the development potential of the Italian market and will drive market expansion with outstanding product strength and service. This strategy not only reflects the company's determination to deepen its presence in the European market but also serves as a crucial support for achieving its "international leap." Moving forward, we will continue to focus on consumer needs, continuously enhance localized operations, and create a higher-value mobile travel experience for Italian customers.