In 2025, Dongfeng Import and Export Company's Commercial Vehicle Overseas Marketing Department accelerated the channel strategy layout with a global perspective. They innovatively created an immersive study tour system for overseas dealers, deeply integrating brand culture communication with channel development, injecting strong momentum into the implementation of the annual marketing goals. By June, discussions with over 30 new channel partners had been initiated, and the global network expansion has entered the fast lane.
The standardized study tour mechanism has created the "Dongfeng Model" of cultural recognition and business empowerment.
Since the pilot exploration launched in the second half of 2024, the Overseas Marketing Department of Commercial Vehicles officially established the "Five-in-One" standardized study tour system in early 2025. This system deeply connects global partners through five core modules: high-level strategic dialogues, full-scenario product training, benchmark dealership learning, intelligent factory traceability tours, and immersive experiences at the Dongfeng Museum. This innovative mechanism allows dealers, investors, and core teams from around the world to closely engage with the Dongfeng gene, achieving a strategic upgrade from "product supplier" to "cultural community."
Two-Way Empowerment in Global Partner Reception
From January to June 2025, the Commercial Vehicle Overseas Marketing Department, in collaboration with regional centers, carried out a precise strategy through accurate demand matching, seamless resource coordination, and deep cultural integration. They successfully hosted over 100 individuals, covering key markets in Asia, Africa, and Latin America. Cross-departmental efficient collaboration transformed Dongfeng's brand culture into tangible experiential scenarios, achieving a dual empowerment of cultural soft power and the hard power of channel expansion.
The effectiveness of channel development and the foundation of mutual trust have catalyzed the implementation of cooperation.
The study tour program has become a powerful tool for channel development. By establishing a fast track for two-way communication and strengthening strategic trust, it has facilitated accelerated cooperation talks with over 20 new channels in just six months. African dealer representatives who participated in the study tour expressed, "By personally experiencing Dongfeng's R&D strength and cultural depth, we have strengthened our confidence in long-term cooperation."
Dongfeng Import and Export Company will continue to deepen its global strategy, empowering regional economic co-development through innovative cooperation models, and joining hands with global partners to create a win-win future.
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