On May 10th, during China's 9th Brand Day, Xinhua News Agency and the New Media Center of Xinhua held the 2025 Brand High-Quality Overseas Forum. Dongfeng Import and Export Company was awarded the "Sustainable Development Case" award for its report titled "Promoting 'Localized Innovation' and Deepening the ASEAN Right-Hand Drive Market, Dongfeng Motors Leading Southeast Asia’s Commercial Vehicle Track with Hard-Core Strength." This recognition highlights the significant progress of the company’s global branding efforts and marks the first time Dongfeng has received such an honor. Additionally, the company’s communication content has been included multiple times in the State-owned Assets Supervision and Administration Commission's "Central Enterprise Overseas Publicity Report" and has won the IAI International Advertising Award for three consecutive years.

Against the backdrop of intensified competition in the global automotive industry, Dongfeng Motors has achieved leapfrog development in overseas markets driven by dual forces: technological innovation and localization strategies. With efforts in both passenger and commercial vehicle sectors, the brand's footprint spans core markets in Southeast Asia, Europe, the Middle East, and South America.

The diversified layout of passenger vehicles activates the global market.

From cross-border collaborations to social welfare initiatives, the company deepens brand recognition through cultural resonance. On international event stages such as the Singapore Asia Cup and Bulgaria’s All-Star Professional Basketball League, the Dongfeng brand logo resonates with the passion of sports. At the Italian Yacht Show and North Macedonia shopping malls, Dongfeng’s presence demonstrates China’s global aesthetic in design. Even more meaningful is Dongfeng’s involvement in charitable activities, such as the Rotterdam Children's Hospital fundraising vehicle in the Netherlands and the vehicle displayed at the Rome Children's Disease Charity Gala, showcasing the brand’s social responsibility and integrating its values into local communities to shape the image of a "global partner."

This year, Dongfeng Motors has launched several new models in countries such as Pakistan, Croatia, and Vietnam, hosting large-scale launch events. Overseas partners in the Jordanian market have even stated, "Dongfeng Motors has become a trend in Jordan."

Commercial Vehicle Right-Hand Drive Technology Breakthrough Leads the Way in ASEAN

In response to the unique demands of the right-hand drive market in Southeast Asia, the company has built its core competitiveness through "technological breakthroughs + ecosystem co-creation." For example, the GX series heavy-duty trucks developed for the mining sector in Indonesia are equipped with a 520-horsepower Euro V engine and R24 special tires. With a peak torque of 2460N·m, these trucks have improved off-road capability by 35%. Within three months of launch, over 1,500 units were sold. Additionally, Indonesia's smart logistics platform now integrates over 5,000 operating vehicles, forming a digital transportation network covering mining, infrastructure, and urban distribution.

Myanmar's three major parts depots now provide a "24-hour emergency response" service, while in Vietnam, 30 standardized service stations have established a "100-kilometer service circle." These solid initiatives have helped the company steadily increase its market share in the Southeast Asian right-hand drive market, while continuously enhancing the reputation of Chinese manufacturing.

International recognition validates the global strength of the brand.

While rapidly expanding its market, the company has repeatedly received authoritative endorsements for its overseas brand building. It has won the IAI International Advertising Award for three consecutive years, showcasing its innovation in marketing, localization, and Chinese cultural communication. The ASEAN right-hand drive commercial vehicle case was awarded the "Sustainable Development Case" by Xinhua News Agency, highlighting its benchmark value in technology adaptation and ecosystem co-construction. From 2024 to the present, the company's overseas social media content has been included in the official platform of the State-owned Assets Supervision and Administration Commission (SASAC) over 26 times.

The company is reshaping the global market’s perception of Chinese automotive manufacturing with robust technology and flexible communication strategies. Guided by the Belt and Road Initiative, the Dongfeng brand will continue to deepen localized innovation and demonstrate the sustainable strength of "Made in China" to the world.