Recently, the Passenger Vehicle Overseas Marketing Department of Dongfeng Import and Export Company, along with Dongfeng's VOYAH and other brands, made a spectacular appearance at the Leasing Expo 2025 in Yerevan, the capital of Armenia. During the exhibition, the company received contact details from nearly 100 high-intention customers, secured 16 pre-sale orders, and reached cooperation agreements with three local financial institutions, making it one of the most prominent exhibitors at the event.
As a "gateway" to entering the Caucasus region market, VOYAH effectively reshaped the local market's perception of "Made in China" through an immersive tech booth and innovative product experiences.
In the futuristic exhibition area, the VOYAH Free 318 dual-version model became the highlight, with its million-dollar luxury interior receiving unanimous praise from customers. During the event, the company reached over 2,500 visitors and successfully established nearly 100 high-value customer leads. The company also engaged in discussions with financial institutions such as Armenia's Commercial Bank and EcoBank regarding customized leasing solutions. Additionally, a deep analysis of 12 local new energy brands was conducted, laying a solid foundation for future market expansion.
The marketing team adopted an innovative "three-stage pulse" communication strategy: pre-exhibition, they achieved widespread social media coverage with the hashtag #FutureIsElectric; during the exhibition, they enhanced customer experience through "Ambassador One-on-One" services; post-exhibition, they continued to generate brand momentum by releasing the "Armenia Electric Mobility White Paper."
Xu Jian, the person in charge of the Armenian market at the Passenger Vehicle Overseas Marketing Department of Dongfeng Import and Export Company, stated, "The Armenian market has shown strong demand for high-end intelligent electric vehicles. We are accelerating the construction of a local service center, and the first batch of vehicles will begin delivery after arriving at the port in May."
This exhibition marks the official launch of Dongfeng's new chapter in electric mobility in Armenia. Moving forward, the company will continue to drive local green transportation development through innovative technology and high-end quality.
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