Dongfeng Motor Industry Import and Export Co., Ltd. (DFMIEC) celebrates another triumph in the overseas market! Recently, in Guayaquil, the economic hub of Ecuador, the Dongfeng Commercial Vehicle flagship store and the Commercial Vehicle Americas Regional Training Center, meticulously crafted by the company's commercial vehicle overseas marketing department in collaboration with partners, grand opening ceremony was held. This initiative signifies a significant new leap in the company's global strategy in the Americas market.
As Ecuador's economic powerhouse and a vital gateway to the South Pacific, Guayaquil holds 60% of the national commercial vehicle market share, with its logistics network spanning the entire Andes region. The company's commercial vehicle overseas marketing department has precisely grasped the market dynamics, constructing a flagship complex that integrates vehicle sales, retail financing, scenario-based experiences, a spare parts center, and technical training—a "five-in-one" model. Furthermore, it has joined forces with partners to build a "brand value+channel network + intelligent services" "Golden Triangle"ecosystem, providing users with a one-stop solution.
At the same time, the Commercial Vehicle Americas Regional Training Center, serving as the "technology empowerment hub" for Dongfeng's global strategy, has established a tiered training mechanism covering repair technicians, service advisors, and management personnel. It is expected to conduct 20 professional training sessions annually, cultivate 8 skilled professionals, and comprehensively enhance the full-process service capabilities of the commercial vehicle aftermarket in the Americas region.
The inauguration of these dual centers will elevate regional service response efficiency by 50% and reduce the parts supply cycle to 48 hours, and contribute to continuous improvement of customer satisfaction.
From product globalization to ecological globalization, this strategic upgrade not only demonstrates the commercial vehicle overseas marketing department's determination to deepen localized operations but also pioneers a new paradigm of "product export+ technology transfer+ business model replication."
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