In the first quarter of 2025, Dongfeng Motor's passenger vehicle export business got off to a flying start! The passenger vehicle overseas marketing department, through organizational restructuring and innovative incentive mechanisms, has fully energized the sales team. Supported by comprehensive resources in funding, policies, and talent, order volumes have shown explosive growth: with a 90% year-on-year increase in Q1 orders, with monthly orders in March exceeding 10,000 units for the first time, adding another impressive achievement to the "Made in China" initiative!

Detailed Management Activates Frontline Combat Effectiveness

The company empowers business development through organizational changes, laying a solid foundation for its overseas strategy. The company provides full support to the passenger vehicle overseas marketing department, from policy support to resource allocation, creating a "one-stop" export solution. The reforms have been remarkably effective, with outstanding passenger vehicle export results in the first quarter of 2025. The core driving force behind this lies in the innovation of the management model—the overseas marketing department has broken through the traditional "regional system," implementing "small-area refined" management. This strategy adopts a "fragmentation and individual responsibility" approach, making the sales team more agile, efficient, and market-oriented. This transformation has significantly boosted the enthusiasm of the frontline teams, driving a significant breakthrough in team efficiency.

Impressive Data Signals Stellar Sales Performance for Star Models

Dongfeng Passenger Vehicle achieved a robust start in the overseas market during the first quarter, accumulating nearly 30,000 orders, marking a 90% year-on-year increase and setting a new historical record. The Dongfeng Passenger Vehicle brand stood out, with a 119% surge in orders year-on-year in Q1, and a remarkable 366% growth in March alone. The Voyah brand also demonstrated outstanding performance, with a 205% year-on-year increase in orders in Q1, maintaining a high growth rate of 125% in March. Notably, the single-month orders in March exceeded 10,000 units for the first time, reaching a new peak and becoming a significant milestone in the company's passenger vehicle expansion overseas. The dual-brand strategy of Dongfeng Passenger Vehicle and Voyah showcases strong market competitiveness.

Collaborative Efforts Across Front, Middle, and Back Offices

The front office, acting like a sharp sword, swiftly captures market opportunities with keen insights and ignites customer enthusiasm through innovative solutions. This includes partnering with world gymnastics champions in Europe to create "champion vehicles," the strong presence of MHERO I in Middle Eastern desert off-road races, and unwavering frontline service during the Myanmar earthquake. The middle office serves as the intelligent hub, utilizing data insights to create precise operational strategies and empower dynamic decision-making. The back office builds a solid foundation, enhancing response efficiency through process optimization and ensuring resource support for every campaign. This three-pronged approach forms a powerful synergy, driving high-quality business development.

The "strong start" in Q1 is just the beginning! In 2025, the company's overseas marketing department for passenger vehicles will leverage the group's resource advantages and continuous reform momentum to further focus on a full-spectrum product matrix and implement localization strategies, allowing more global users to embrace the "Dongfeng brand on wheels" of "Made in China."