Recently, the Passenger Vehicle Overseas Marketing Department of Dongfeng Motor in collaboration with its overseas partners, has officially become the official sponsor and exclusive automotive partner of the Football Association of Singapore (FAS), through the "Drive Your Dreams"theme, his initiative aims to ignite passion on the field with "dream cars" and convey the brand's belief in "daring to think and daring to act."
This collaboration merges the "never give up" spirit of football with the concept of "driving the future" through new energy, proposing the emotional resonance of "dreams are power." By deepening brand marketing and using sports competitions as a link to shape the image of an "innovative partner," Dongfeng integrates its cultural genes into its global layout, ushering in a new era of international communication for the Dongfeng brand.
Dongfeng has always been a companion on the road to pursuing glory. We are not only automotive manufacturers but also enablers of community dreams. This collaboration is a localized practice of Dongfeng's global philosophy of "driving value with innovation and giving back to society with responsibility."
——Mr. Su Min, Volt Auto Founder and Managing Director
Dongfeng Motor's support injects "Chinese power" into the Singapore National Football Team(The Lions). This resonance of competitive activities that transcends business is precisely the strong driving force needed for Singaporean football to create history.
——Mr. Chen Guokang, President of the Football Association of Singapore
This collaboration with overseas partners at an international event is not only an important step in the company's "accelerated globalization" strategy but also showcases Dongfeng Motor's commitment to advancing global sustainable development with innovative technology and building a cross-cultural emotional bonds through a top local event platform. As a practitioner of "Made in China," we always uphold the mission of "making the world fall in love with Made in China." Through sports marketing, we build brand warmth; through technological innovation, we solidify product excellence; and through social responsibility, we extend value depth, establishing a new benchmark in the new energy vehicle industry globally.
Copyrighted 2023 Dongfeng Motor Company 
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