Dongfeng Motor Newspaper Praises Dongfeng's Overseas Business in a Full Page

The following is the full report from Dongfeng Motor News

In 2024, China's auto exports are like an unstoppable torrent, reshaping the world's automotive landscape at an unprecedented speed. However, the exceptionally complicated international environment and profoundly changing industry situation also bring considerable challenges for automobile going abroad. In the face of opportunities and pressure, Dongfeng Motor has been moving forward steadily, one step at a time, interpreting the mission of "national team" and the responsibility of "exporting main force" of Dongfeng with practical actions.

From January to July, Dongfeng Motor exported a total of 131,000 vehicles, an increase of 8% year-on-year. Among them, the export of commercial vehicles increased by 73% year-on-year, the export of independent brands increased by 34% year-on-year. The export volume of overseas key markets and leading country markets was stable, and the overall situation was good.

Continuously improve the overseas marketing services layout

2024 is a crucial year of transformation and upgrading of DFMIEC, and it is also the milestone year for leaping to large-scale and professional operation. Dongfeng Motor will strictly implement the "Three-year Action of Transformation and Upgrading", solidly promotes the inspection and rectification, accelerates the transformation of marketing and supply chain service transformation, strengthen the reform of system and mechanism and the construction of internationalized talents, and make every effort to promote the export business to achieve a new leap forward.

Overseas market is changing rapidly, the opportunity is fleeting, It test not only the product strength of the car company, but also their strategic vision, organizational system and rapid response abilities.

Dongfeng Motor divided the global market into 14 regions, vigorously promoted the preparation for the establishment of local marketing organizations and completed the filing and registration of five new established representative offices.

The overseas sales and service network was rapidly improved. Now, the overseas channel coverage has expanded to 73 countries, 19 new overseas regional spare parts centers have been established, and the first overseas KD position of Voyah has been built, completing the planning of overseas manufacturing positions.

“This year, Dongfeng Motor has successfully launched 15 blank markets such as Morocco, Algeria, Nepal, Spain, Italy, etc., successfully contacted 23 importers and promoted the construction of 35 franchise outlets, which greatly improved the efficiency of overseas network development and effectively promoted the achievement of marketing goals.” The person in charge of network development team of Dongfeng Motor introduced.

With the continuous expansion of overseas business, optimizing the pre-sales and after-sales service management system is particularly important. Dongfeng Motor has made efforts in various aspects such as strengthening service management capability and optimizing channel expansion to win more recognition and trust from consumers.

In addition, Dongfeng Motor also strengthened the overseas after-sales service team, continuously expands the team of experts, establishes a rapid response mechanism for quality conditions, achieves the fastest 1 hour response to clients, and with the third-party outsourcing professional platform, long-term stationed on the front line to provide offline on-site assistance, and effectively improve the service response speed.    

To win opportunities with more perfect channels, to win the trust of international customers with more professional services, and to promote the export business to realize a new leap with more innovative strategic thinking, Dongfeng Motor takes one step at a time on the stage of the global automobile industry, and pushes forward the overseas business of Dongfeng Motor to a higher and farther goal.

Building an organizational structure that meets the needs of overseas business development

Overseas partners praise Dongfeng Motor

"Everything is for winning." At the beginning of 2024, Dongfeng Motor promoted the transformation of organizational structure and functions in an orderly manner, adjusted the past two-tier organizational form into a three-tier organizational structure and focused on strengthening the strategic planning and operation management functions, promoting business transformation, and deepening the construction of system capabilities; optimized the organizational structure and functions of the vehicle overseas marketing business, and established a front office regional marketing center and a middle office support department to build a new model of overseas marketing organization. 

Under the new organizational model, a number of new forces have emerged. Dongfeng Motor  has designed and implemented a mechanism of department heads of branch regional marketing centers to provide practical job training opportunities for young talents with certain potential. By "giving opportunities, pressing burdens and leading teams", the goal of supporting the achievement of business goals and accelerating the growth of young cadres is achieved.

Since the beginning of this year, all members of the R Regional Marketing Center have actively accelerated the introduction of products, improved terminal management capabilities, focused on KD projects, effectively increasing the market share and popularity of the Dongfeng Motor brand in the regional market. Meanwhile, through measures such as store image transformation, refined channel management, sales strategy adjustment, and product line completion, the sales volume of 11,000 units were completed from January to July, a year-on-year increase of 31%, becoming an important strategic fulcrum for overseas business.

Ya Mingjin, South American Director of the Passenger Vehicle Overseas Marketing Department of Dongfeng Motor, has led the team to be rooted in South America, and the export sales of the target market have achieved rapid growth in the past three years. At present, the South American region has established a "3+2" zone market model, with three key markets of Chile, Ecuador, Peru and surrounding small markets, plus two important emerging markets of Mexico and Cuba, basically achieving full market coverage in Latin America, providing strong support for the implementation of the South American strategy in the "14th Five-Year Plan" of Dongfeng Motor.

Dongfeng launched the Indonesian market relatively late, and its brand awareness is weaker than other brands. Li Ning, a marketing veteran of the Commercial Vehicle Overseas Marketing Department of Dongfeng Motor, led the team to conduct in-depth local market research. Aiming at the key point of low vehicle transportation efficiency, they coordinated internal resources to develop large-volume products that meet local market needs and provided them to customers for trial, making Dongfeng Motor the first company to introduce large-volume products in Indonesia.

In the Saudi Arabian market, which has high barriers to entry, strong brand effects and extremely demanding service requirements, Sun Quan, who has eight years of overseas work experience in the Passenger Vehicle Overseas Marketing Department of Dongfeng, led a team to continuously improve Dongfeng's brand market share and reputation in the Saudi Arabian market by formulating product localization improvement plans, expanding publicity channels, and optimizing key client service.

Helping Dongfeng brand move from "going out" to "integrating in"

2024 Dongfeng Global Partner Summit - Introducing products to clients

2024 is a critical year for Dongfeng brand to move from "going out" to "integrating in". Dongfeng Motor is steadily promoting the detailed implementation of Dongfeng's overseas million-vehicle plan, so that the quality Dongfeng, technological Dongfeng, and green Dongfeng "blowing" to the world.

In April this year, at the 2024 Dongfeng Motor Global Partner Summit, overseas partners gathered together to gain an in-depth understanding of Dongfeng's core technological achievements, overseas marketing strategies, and product planning, and to further build consensus and develop together. "Dongfeng has provided us with a series of rich products covering all segments. We are full of confidence in the future by cooperating with such an experienced and strong company as Dongfeng," said a dealer from Slovakia.

Overseas clients test drive Dongfeng Vehicles

At the 64th Zimbabwe International Trade Fair (ZITF), the Vice President and representatives of the business delegation of the country checked in at the Dongfeng booth and expressed warm welcome to the Dongfeng brand launching in the Zimbabwean market.

In May, Dongfeng Motor and its Egyptian partners discussed in depth future cooperation plans to further promote and enhance Dongfeng's localized production capacity in the local market. In the same month, the Dongfeng brand Algeria headquarters opened business, marking a further step for Dongfeng Motor to expand its market in North Africa.

In June, Dongfeng Motor brought 10 representative models of passenger vehicles and commercial vehicles to the 8th China-Eurasia Expo in Urumqi, showcasing the achievements of Dongfeng's "technological leap" and the overall strength and image of the group, and actively expanding international business cooperation. At the same time, Dongfeng held a grand Dongfeng Day event in Madrid with Spanish partners, announcing the official launch of VOYAH FREE, VOYAH DREAM, and MHERO I into Spain, enriching the product matrix in the European market.

In July, Xinjiang Sino-Foreign Service International Automobile City·Alashankou Dongfeng Motor International Mall was officially unveiled. Its main businesses are "complete vehicle border warehouse + overseas exhibition", "auto parts export center warehouse" and "bonded modification and maintenance". In the future, it will radiate the entire Central Asian region and promote the development of Dongfeng Motor's overseas business. Dongfeng Motor's Mexico office was also unveiled in July, and will further deepen cooperation with local passenger vehicle and commercial vehicle partners to work together to make the Dongfeng brand more well-knownwell-known.

The reporter learned that in August, Dongfeng Motor also participated in the NADA Nepal National Auto Show with its latest models, and hold a launch conference for the Dongfeng brand in Malaysia, using various forms of regional marketing activities to further enhance the brand influence in the Southeast Asian market.

As competition in the global automobile market intensifies, maintaining export growth while further improving top-level design, optimizing business connections, accelerating localization, continuously enhancing Dongfeng's brand influence, and further improving global market layout has become a must-answer question for Dongfeng Motor.

"The targets tasks for 2024 are very arduous, with opportunities and challenges coexisting side by side. We must be prepared to fight hard battles and tackle tough problems, always maintain a sense of urgency and crisis awareness as if treading on thin ice, align ourselves with the goals and benchmarks, shoulder our responsibilities, forge ahead with courage and determination, and strive to push Dongfeng Motor's business to a new level, and contribute to accelerating its development into an important growth pole for Dongfeng's business." said Ma Lei, general manager of Dongfeng Motor International Business Department and Managing Director of DFMIEC.