On August 22nd, in Kathmandu, the capital city of Nepal, Dongfeng BOX made a dazzling debut, marking the first official overseas launch of a Dongfeng passenger car with right-hand drive (RHD), signifying a new phase in Dongfeng Motor's expansion into RHD markets. Over 400 guests, including Counselor Wang Xin from the Chinese Embassy in Nepal, senior executives from partner MAW Group, the Southeast Asia marketing team of Dongfeng Passenger Vehicle Overseas Marketing Division, representatives from Nepal's mainstream media, banking, and finance sectors, gathered to witness this milestone event.

Nepal has emerged as the country with the highest electric vehicle (EV) penetration rate in Asia, and the BOX launch event was one of the largest automotive events in the nation. Inspired by "Fashion," the event featured a series of captivating performances by three renowned Nepalese art designers and 12 celebrity models, perfectly complementing the BOX's youthful, stylish, and dynamic personality. Zhu Xun, General Manager of the Southeast Asia Regional Headquarters of Passenger Vehicle Overseas Marketing Division, expressed, “The Nepalese market is one of our important and promising markets. Our goal is to ensure that Dongfeng vehicles enter the Nepalese market with the best quality, highest safety standards, and cutting-edge technology."

To amplify the event's reach, the launch ceremony was streamed live globally via YouTube and broadcast in real-time on the screens of Nepal's largest shopping malls. The event attracted over 60 media outlets and 50 key opinion leaders (KOLs), and by the second day after the event, more than 200 social media influencers had shared their experiences and promoted the event, further enhancing the visibility and market interest in Dongfeng BOX.

Positioned in Nepal as "Big Hatch with Five Star Luxury," Dongfeng BOX showcases its unique charm and exceptional functionality with its exquisite exterior, spacious interior, frameless door design, and advanced features such as L2-level autonomous driving technology. A customer on-site commented, "Dongfeng BOX is perfectly suited for the Nepalese market, and its combination of luxury and practicality makes this model highly desirable. "

From August 27th, Dongfeng BOX will be exhibited for a week at NADA AUTO SHOW 2024, Nepal's annual auto show, which brings together 24 automotive brands. Dongfeng BOX has emerged as one of the most popular models at the show, with the aim of securing approximately 500 orders in 2024.

From August 19 to 21, Dongfeng Motor held a DONGFENG BOX media preview event at the headquarters of its partner in Malaysia, PEKEMA. Thirty local automotive media were invited to taste the DONGFENG BOX model that will be officially launched in the fourth quarter. The visiting media were full of praise for the classic-surpassing appearance, modern-designed interior and technological functions of DONGFENG BOX, and are looking forward to the official launch of the BOX model in the future and the introduction of other models.

2024 marks the 50th anniversary of the establishment of diplomatic relations between China and Malaysia and the 11th anniversary of the establishment of a comprehensive strategic partnership between China and Malaysia. As the first ASEAN country to establish diplomatic relations with China, the local government of Malaysia has adopted a number of policies and tax incentives to encourage the popularization of local new energy vehicles and further promote the transformation from fuel to electrification. At the same time, as an overseas strategic market for Dongfeng Motor, Malaysia has huge market potential. In the future, Dongfeng Motor will further assist Malaysia in promoting the transformation of automobile electrification by introducing more right-hand drive new energy products.