In the sweltering summer, ideal vacations often feature coastal beaches and snowy mountain streams. In the vast desert of the Middle East, Lebanon stands out as a unique and renowned holiday destination. This summer, VOYAH and MHERO, two new energy brands from China’s DONGFENG, have been launched in Lebanon. Their main models perfectly match Lebanon’s high-end lifestyle, bringing a refreshing breeze to the desert oasis, adding greenery and coolness.
Headquartered in Beirut, Lebanon, our partner MONZA began discussions with us in November 2023. Both parties reached a broad consensus on business cooperation for VOYAH and MHERO. In June 2024, we officially signed an authorization cooperation agreement, making MONZA the official dealer for VOYAH and MHERO in Lebanon. As of now, the dedicated showroom for VOYAH and MHERO has been completed and decorated, entering trial operations. The showroom is well-equipped, fully functional, and meets our high-end series operation standards, with confirmed orders already exceeding 80 units.
Starting in July, the pre-launch activities kicked off in full swing. Given the target customer profile of VOYAH and MHERO, our partner collaborated with the local high-end social group, Faqra Club, to conduct static displays and dynamic test drive events. These activities attracted attention from both local and neighboring country tourists, enhancing product advantages and increasing consumer trust.
It is reported that the VOYAH and MHERO brands will be officially launched in August, with an estimated annual sales volume of approximately 150 units. Leveraging advanced technological innovation, excellent product quality, and unique product positioning, DONGFENG’s VOYAH and MHERO, together with our partners, are set to secure a place in the Lebanese automotive market for Chinese high-end new energy brands.
Copyrighted 2023 Dongfeng Motor Company 
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