Recently, DONGFENG Motor, in collaboration with local partners, held a product launch event at the HOTEL INTERCONTINENTAL in San José, the capital of Costa Rica. The event officially announced the entry of two pure electric vehicle models, the DONGFENG MAGE EV and DONGFENG BOX, into the Costa Rican market. This launch provides local users with new green travel options and marks a significant milestone for DONGFENG Motor in the Latin American market.
The launch event attracted attention from elite figures in the automotive industry and loyal DONGFENG customers. The DONGFENG Central and North America regional sales team, the President of the Costa Rican Auto Import Association, representatives from partner groups, Mexican distributor representatives, the CEO of the local new energy charging facility equipment supplier CREV Group, logistics industry, and other well-known industry professionals, as well as more than 40 loyal DONGFENG car owners and dozens of potential customers, all came together to witness the expansion of DONGFENG overseas territory.
The event was co-hosted by renowned Costa Rican presenters Mauricio Astorga and Melissa Diakova, creating a vibrant and enthusiastic atmosphere. A representative from DONGFENG Central and North America regional sales team expressed, “We sincerely thank all the guests for their presence and our partners for their outstanding contributions. DONGFENG Motor remains committed to providing environmentally friendly, high-quality, and intelligent connected vehicle products, and we will continue to demonstrate our commitment to consumer trust and support through our actions.”
A representative from local partners provided attendees with a detailed overview of DONGFENG development history and robust capabilities, enhancing potential customers' willingness and confidence in using DONGFENG products. Over the past year, its sales increased by 197% year-on-year. The sales network now covers six major regions, leading to a substantial increase in market share.
Following a beautiful violin performance, the DONGFENG brand manager took the stage to provide a detailed introduction of the two models: the DONGFENG MAGE EV and the DONGFENG BOX. The DONGFENG MAGE EV, DONGFENG's first global model, not only offers a pure electric version but will also introduce various powertrain options in the future to meet diverse consumer needs. The DONGFENG BOX has garnered widespread attention in the market due to its leading electric range, comfortable seating space, and avant-garde design. Both models have stood out among numerous competitors and have become leaders in their respective segments. The ordering of multiple vehicles at the event further confirmed the market appeal of the DONGFENG.
The successful launch of the DONGFENG MAGE EV and DONGFENG BOX in Costa Rica marks a significant step forward for DONGFENG in Latin American market and lays a solid foundation for the long-term development. Moving forward, DONGFENG will continue to adhere to the principle of "Customer First," actively responding to changes in global market demand. Through sustained technological innovation and service optimization, DONGFENG aims to provide consumers in Costa Rica and across Latin America with more efficient, environmentally friendly, and intelligent mobility solutions.
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