What is the first impression that comes to people’s mind when they mention Zimbabwe?

Is it the vast and beautiful grassland , the different types of wild animals, or the stunning Victoria Falls? In addition to these charming landscapes, Zimbabwe also has its unique industrial landscape. The "ADMA Exhibition" is one of the shining pearls.

As the largest machinery exhibition in Zimbabwe, the ADMA Exhibition has attracted global attention. On May 23 -and 25, Dongfeng brand commercial vehicles made their debut at this grand event.

Representatives from the Chinese Embassy in Zimbabwe, and the Zimbabwean Ministry of Transport and Ministry of Housing and Urban-Rural Development attended the product launch ceremony.

Through in-depth market research, customer interviews and competitive analysis, Dongfeng Commercial Vehicle Overseas Marketing Department has developed a series of product launch plans. In this exhibition, they specifically displayed a variety of models such as tractor, dump truck, refuse compactor and truck mounted crane. These models not only attracted local customers to visit, but also won their high praise.  Positive feedbacks from customers for the appearance design, driving comfort, engine matching and power performance of Dongfeng products.

Dongfeng's excellent products have brought more comprehensive models and more advanced technologies to the Zimbabwean market, which has effectively promoted local development.    

——Representatives from the Ministry of Transport and the Ministry of Housing and Urban-Rural Development of Zimbabwe attended the event and delivered passionate speeches.

We were very happy to see more domestic models in Zimbabwe and were proud of the rapid development of the country's automobile technology. They look forward to witness more Dongfeng Motor's  outstanding performance in Zimbabwe.

——Representatives from the Chinese Embassy also attended the press conference and delivered a welcome speech.

Dongfeng Commercial vehicles launch in Zimbabwe not only successfully opened up the local commercial vehicle market, but also greatly enhanced the brand awareness and influence of Dongfeng.  Dongfeng Commercial Vehicle will carry out sales and services at more than 20 outlets and service stations in Zimbabwe, providing more convenient and efficient services to local customers.

It is understood that the "ADMA Exhibition" brings together many well-known global brands, such as Volvo, Scania, Catpillar, Deere and other brands, as well as local medium and large enterprises from different sections, various automobile and machinery agents. This event is quite influential in Zimbabwe, and through this opportunity to launch new products, which undoubtedly lays a solid foundation for its local market development.