On the evening of November 18th, 2024, UAE time, MHERO, a luxury electric off-road brand under Dongfeng Motor Group, held a remarkable launch event in Dubai and unveiled flagship model MHERO I. This grand event named “Night in UAE” is not only a splendid debut of MHERO brand in the international market, but also an important milestone in the strategic layout of Dongfeng Motor in the Middle East luxury market. It symbolizes the market expansion of MHERO brand, showing Dongfeng Motor's firm determination and excellent strength to go global.

The event attracted many media, KOL, partners, industry professionals and major clients. The atmosphere was enthusiastic, and MHERO I won unanimous praise from the guests present with its excellent off-road performance and unique design. Partner Mr. Kassem praised, “I like MHERO I very much. It is one of the best off-road SUVs so far, and its performance is amazing.”

On the day of the launch event, the MHERO I received high praise from many target customers, and they expressed a clear intention to purchase. According to preliminary estimates, 15 units of the MHERO I are expected to be chosen by these elite individuals. MHERO I not only demonstrates the strength of Dongfeng Motor in technological innovation and quality improvement, but also reflects the determination of MHERO to build a global luxury off-road brand.

At the “Night in UAE” event, attendees engaged in in-depth discussions around the MHERO I. Coverage of the event by local and international media further enhanced the Dongfeng brand's influence and recognition in the global market.

On the second day of the event, Dongfeng Motor conducted vehicle technical performance training and multi-terrain scenario test drive activities at Xquarry Adventure Park. This event aims to deepen the overseas sales team's understanding of the MHERO I's performance and technological features through hands-on operation and experience, so as to more effectively showcase the unique advantages to overseas customers. The trainees who participated in the training said in an interview: "After the training, we realized that MHERO does not need to worry about the range problem, and we are very confident it will be suitable for the customers."

Dongfeng Motor has been committed to promoting the internationalization strategy to bring high-quality Chinese automotive products to the global market. The launch of MHERO I in the Middle East market is an important part of Dongfeng Motor's global layout. Because of its unique desert environment, the Middle East region provides a broad space for the development of MHERO. At present, Dongfeng Motor has successfully introduced the MHERO brand to multiple markets such as UAE, Qatar and Kuwait. Moreover, Dongfeng Motor is also actively establishing sales networks in various regions to provide consumers with convenient purchase and experience channels. At the same time, MHERO will continue to adhere to the "NEVER BACK DOWN" brand spirit, offering premium automotive products and services to global users.

In the future, Dongfeng Motor will continue to uphold the concept of “Cooperation and Openness for Mutual Benefit and Win-Win Progress” and strengthen exchanges with the international market to promote the development of the Dongfeng Motor on the global stage.