On June 6, Dongfeng Motor and Spanish dealer Salvador Caetano Group held a grand Dongfeng Day event in Madrid. Ma Lei, Managing Director of Dongfeng Motor Corporation International Business Department and China Dongfeng Motor Industry Imp. & Exp. Co., Ltd., along with the executive team of Spanish partner Salvador Caetano Group. Notable figures from industry associations such as FACONAUTO, AEDIVE, ANFAC, and GANVAM were also present. Alongside media representatives and European partners, more than 180 people have attended the event and witnessed the launch of VOYAH FREE, VOYAH DREAM and MHERO I in Spain, further enriching Dongfeng Motor's product lineup in the European market and highlighting the brand strength and unique charm of "Quality Dongfeng, Technology Dongfeng, Green Dongfeng".

Above: Dongfeng Day in Spain

VOYAH and MHERO launched with great attention，leading the trend of luxury new energy vehicles

The press conference kicked off in an enthusiastic atmosphere. The much-anticipated VOYAH FREE, VOYAH DREAM, and MHERO I unveiled their mysteries, sparking heated discussions among the guests. At the same time, the press conference also exhibited the VOYAH concept car i -COZY. Dongfeng's mainstream new energy models, DONGFENG BOX and DONGFENG 007 also made their debut in Europe. The introduction of multiple new energy models into the Spanish market is not only a product innovation, but also a deep insight into and positive response to the local markets and consumers' demand for high-quality car experience. Dongfeng will bring Spanish consumers a new driving experience of exclusive comfort, intelligence, and safety with more luxurious quality, excellent performance, and intelligent technology.

At the event, Miguel Ramos, CEO of Spanish dealer Salvador Caetano Group, emphasized: " The current Spanish new energy vehicle market has a broad prospect. We hope to explore more opportunities and achieve win-win results through this cooperation with Dongfeng. " Ma Lei also said: "We are working hard to strengthen the global supply chain, which is an integral part of our internationalization strategy."

Above: The unveiling ceremony of DONGFENG BOX

Above: VOYAH DREAM, MHERO I, and DONGFENG BOX exhibition cars

Through pan-European media, establishing a true and three-dimensional international image of the Dongfeng brand

After the Spanish Dongfeng Day event, mainstream media from various countries competed to report on this brand event. As of June 19, the total overseas media coverage exceeded 200 times, and more than 50 media published and reposted related articles, covering Spain, Italy, Germany, France, and other countries, jointly building momentum for the launch of new cars and maximizing the launch communication effect.

Invited two leading Italian media Hd motori and AL Volante to deeply experience the charm of Dongfeng products on-site, published three original articles, and obtained many reposts from well-known European automotive media, such as ABC Motor, Las Provincias, El Correo, etc., focusing on the dimensions, technology and powertrain of the new model and future product planning, which received wide attention and praise. An Italian netizen commented on the article: "What a stylish and inspiring design, Dongfeng Motor can reflect the best quality of Chinese car manufacturing. "

Above: Screenshot of the article published by Hdmotori

Above: Screenshot of the article published by Al Volante

The mainstream media of the German automotive industry, such as Auto Zeitung, FinanzNachrichten.de, and electrive.net, are also actively publishing content related to the Spanish Dongfeng Day event, further enhancing Dongfeng Motor's brand awareness in the European market and simultaneously promoting sales growth.

Above: Screenshot of the article published by electrive.net

Above Screenshot of the article published by Auto Zeitung

Xinhua News Agency and its partner media, such as AFP, AP, ANSA, etc., published articles extensively during the Spain Dongfeng Day event, covering France, the United States, Italy, Spain, Germany, etc. As of June 19, 124 media outlets published 124 articles with a total of 20.45 million views, further enhancing the exposure of the Dongfeng brand overseas and providing good reputation for Dongfeng Motor to expand into the European market.

Screenshot of article published by AFP

Screenshot of the article published by Associated Press ( AP )

Screenshot of the article published by ANSA (ANSA)

In addition, Dongfeng's own social media accounts simultaneously promoted the event. On Facebook and TikTok platform accounts @Dongfeng Motor, @Dongfeng Middle East, @Dongfeng South America, @VOYAH Motor, @MHERO, etc., the highlights and full picture of the Spanish Dongfeng Day were fully displayed in various forms such as pictures, texts, and videos, focusing on the technical labels and enhancing brand awareness. As of June 13, the cumulative exposure times exceeded 29,000 times, covering more than 28,000 people, and a total of 1,600 fan interactions. Many overseas fans actively left messages on Dongfeng's social media accounts to express their attention and expectations for Dongfeng's brand and models. In the early stage of the event, the " HOLA, Spain! SPAIN DONGFENG DAY " warm-up poster was released, and the photos of the event site and the introduction video of Dongfeng Group were released later, fully showing the brand image and product highlights of Dongfeng Motor. An Indonesian netizen commented under the post: "I like this car and I am very much looking forward to seeing it in the Indonesian market!"

Above: Dongfeng Brand Day social media pre-promotion poster in Spain

Above: Social media Spain Dongfeng Brand Day on-site graphic promotion and company video introduction

" DONGFENG DAY " brand IP accelerates the layout in the European market to assist marketing

The grand opening of Dongfeng Day in Spain demonstrated Dongfeng Motor's firm confidence in deepening its presence in the European market and also demonstrated Dongfeng's determination to establish an international image of "Quality Dongfeng, Technology Dongfeng, and Green Dongfeng" through diversified public relations activities. The holding of Dongfeng Day in Spain has injected new vitality and momentum into Dongfeng's continued development in the European market, helping to improve both its brand image and product sales.

In the future, Dongfeng will continue to create the " DONGFENG DAY " brand IP event, collaborate with local dealers and partners to continuously enhance its power of brand, product, marketing, and service, gain insight into user needs, actively carry out public relations brand building work, expand brand awareness and influence in all directions, and promote the rapid growth of international business, helping Dongfeng's overseas communication business to reach a new level.