On October 26th at 10:00 AM local time, the VOYAH brand was ceremoniously launched in Denmark. The VOYAH showroom, located in Copenhagen, officially opened its doors, marking the European debut and sales launch of the VOYAH DREAM. Since its official release on October 12th, the new VOYAH DREAM has experienced a surge in sales, accumulating over 10,000 orders within the first 24 hours. This milestone coincides with its successful sales performance in China, further propelling its expansion into international markets. Simultaneously, VOYAH showcased its lineup of three models at the ecar EXPO car exhibition in Denmark, with the VOYAH PASSION making its maiden appearance in Europe. This strategic move signifies VOYAH's entry into the European market. As one of the fastest-growing high-end new energy brands hailing from China, VOYAH continues strengthening its presence in the Nordic market following its successful entry into countries like Norway and Finland.
VOYAH Automotive CEO Lu Fang stated, "As a key p in China's new energy vehicle industry, VOYAH is committed to globally promoting our products that seamlessly blend driving performance and intelligent technology. Through our proprietary research and development, we aim to lead the technological revolution in the global automotive industry and actively shape the influence of Chinese brands worldwide, creating a new image for China's foreign trade. The successful entry of VOYAH DREAM into the European market signifies a significant improvement in the competitiveness of Chinese automotive products. In the future, leveraging the strong overseas resources of Dongfeng, VOYAH will actively participate in the construction of the global automotive ecosystem, reshape the global automotive industry landscape, and usher in a new era for Chinese brands going global."
In its continued European expansion, VOYAH Motors has successfully entered the Danish market, marking another city in its strategic European layout.
Denmark, one of the greenest and most environmentally friendly countries in the world, has been at the forefront of sustainable energy development. As early as 1976, Denmark introduced its first national energy action plan and implemented policies to explore and develop renewable energy sources such as wind power, solar energy, and geothermal energy. Over the past four decades, the concept of energy conservation and emission reduction has deeply resonated with the Danish people. In the new energy era, Denmark has actively pursued a green development path to achieve "zero carbon." This provides excellent opportunities for Chinese automotive companies like VOYAH to enter the Danish market. Furthermore, Denmark's strategic location at the gateway between the Baltic Sea and the North Sea, as well as its importance as a transportation hub connecting Western and Northern Europe, further enhances VOYAH's influence and enables the expansion of its footprint in Europe.
VOYAH's Danish distributor, K.W. Bruun, was established in 1914 and is one of the largest automobile importers in the Nordic region, boasting an extensive dealer network. With their robust capabilities, they are poised to support VOYAH's market presence in Denmark. Christian Haugaard, the head of K.W. Bruun, expressed during the grand opening, "Denmark is a land of fairy tales, where dreams of castles originate for children worldwide. As VOYAH DREAM is positioned as a 'mobile dream castle,' it aligns perfectly with Denmark's essence. By choosing to launch in Denmark, VOYAH Automotive showcases its profound commitment to the Danish market. Together, we will wholeheartedly collaborate to provide Danish VOYAH users with the latest automotive technologies, exceptional customer service, and an unparalleled car ownership experience."
The newly-opened VOYAH showroom in Copenhagen continues the brand's concept of "LIGHT, QUIET, and ELEGANT," seamlessly blending modern minimalist style with VOYAH's Chinese elegance brand essence. It also incorporates Nordic natural culture, lifestyle, and Denmark's unique "fairy tale kingdom" cultural elements, creating a warm and inviting space that meets customers' needs for car appreciation, test drives, personalized customization, delivery and maintenance services, and immersive car-buying experiences. Upon entering the showroom, the VOYAH brand image of "Kunpeng spreading its wings" appears perfectly placed in various areas, such as car appreciation and relaxation. This resonates with Nordic customers who seek a sense of belonging and identity in nature while also creating an instant connection with overseas customers.
VOYAH DREAM makes its debut overseas, ushering in a new chapter for high-end MPVs going global.
Under the witness of media and guests, VOYAH DREAM made a stunning appearance, capturing the attention of the entire venue and showcasing VOYAH Automotive's advanced technological capabilities and luxurious style. "The exterior exudes grandeur, while the interior design is luxurious, providing a spacious cabin. The second-row seats are as comfortable as first-class seats on an airplane and are equipped with electric adjustment, heating, ventilation, and massage functions. With the addition of Dynaudio and OEKO-TEX® eco-friendly cabin materials for infants, the ride is exceptionally comfortable." At the event, VOYAH DREAM's impressive exterior, spacious interior, and luxurious features demonstrated the strength and elegance of high-end Chinese new energy vehicles to international audiences.
As the second model from VOYAH to enter the European market, VOYAH DREAM has received the "Platinum" rating in the "China Eco-friendly Car Research Report" (Phase 1), with a perfect score in the carbon emissions throughout its lifecycle category, defining it as a low-carbon vehicle. Recently, VOYAH DREAM appeared at the 25th European Automotive Body Congress as the only representative of Chinese brands, showcasing alongside renowned international luxury brands. With numerous globally pioneering advanced body technologies, it demonstrated the latest capabilities of Chinese new energy vehicles in body technology to industry peers worldwide. The zero-carbon travel experience provided by VOYAH DREAM aligns perfectly with the environmentally-conscious Danish market. Its advantages, including an all-electric powertrain, panoramic luxury, comprehensive safety, spacious cabin, and intelligent connectivity, will offer European customers an exceptional travel experience. Moreover, it will open up a new chapter for high-end electric vehicles venturing into Europe with its MPV category.
MPV has been marketed in Europe for many years and has generally received high user acceptance. European users often take their families on driving vacations, and MPVs have become an essential part of their lives. VOYAH DREAM possesses inherent advantages such as spaciousness and comfort, making it a perfect fit for European users' personalized driving scenarios like outdoor travel and camping. Meanwhile, Europe has a limited land area, numerous countries, and many mountains. The familiar roads tend to be winding mountainous routes, which place higher demands on vehicle handling. VOYAH DREAM has an aluminum alloy chassis featuring a front double wishbone and rear five- suspension, standard four-wheel drive, and an air suspension+CDC with magic carpet function. It offers powerful handling performance while ensuring comfort and safety, making it highly suitable for European road conditions.
To better cater to the needs of European users, VOYAH DREAM has undergone targeted optimizations in areas such as handling and infotainment. In terms of handling, VOYAH DREAM underwent extensive testing in the Nordic region for over 100 days, covering a total distance of 52,200 kilometers. These tests encompassed various terrains, including cities, suburbs, highways, and challenging environments like mountains, coastlines, and tunnels in countries such as Norway, Sweden, the Netherlands, and Denmark.
In infotainment, VOYAH DREAM has developed a new European version that considers local user aesthetics and usage habits. The interactive interface is designed to be more streamlined and user-friendly while incorporating select local ecological applications.
Nowadays, China ranks first in the world for exporting new energy vehicles. As a leading Chinese brand in the high-end new energy vehicle sector, VOYAH actively responds to China's "Belt and Road" initiative and sets sail abroad. It not only showcases globally its products that seamlessly blend exceptional driving performance with cutting-edge intelligent technology but also endeavors to share the rich cultural heritage and captivating stories behind them. By infusing its brand with the refined essence of Chinese cultural philosophy, the contemporary aesthetics of industrial design, and the boundless spirit of Chinese technological innovation, VOYAH seeks to redefine the notion of "Chinese-style elegance" and shape an entirely new image of Chinese automobiles.
Currently, VOYAH has already made its entry into countries including Norway, Israel, and Finland. Building on the success of entering the Danish market, VOYAH Automobiles will continue to expand its global footprint. Plans include penetrating deeper into European markets, such as Germany, France, and Italy. By actively shaping the influence of Chinese brands in the birthplace of the modern automotive industry, VOYAH aims to showcase the upward trajectory of Chinese brands to a broader international audience.
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