On September 7, the first masterpiece of Dongfeng Fengshen product 3.0 era - DFM AX4 was launched.
The reporter learned at the product launch conference that DFM AX4, with six models, will hit the compact SUV market oriented to young fashionable groups.
DFM AX4 is a compact SUV targeted at the generation after 90s, with three selling points: So Cool, So Fun and So Safe. “So Cool” is reflected in DFM AX4’s design inspired from feline; its non-conventional design language and cool appearance and modelling illustrate the fusion of elegance and force. “So Fun” is reflected in its real-time 4G network online WindLink internet vehicle intelligence system and Arkamys-3D sound effect entertainment system, which can bring the driver unlimited driving fun in combination of quality entertainment and passionate speed. “So Safe” is reflected in DFM AX4’s intelligent safety systems, such as built-in Electronic Stability Control (ESC) system, direct tire pressure and temperature real-time monitoring system, low-speed Autonomous Emergency Braking (AEB) system, etc., as well as in its strict quality for the purpose of creating humanized driving atmosphere.
The launching of DFM AX4 started 3.0 era of DongFeng Fengshen products, marking the further advancement of DongFeng Fengshen “brand rejuvenation” strategy. Moreover, AX4, as the fourth SUV model under DongFeng Fengshen, together with AX3, AX5 and AX7, consists of DongFeng Fengshen SUV product family.
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