As competition in overseas markets intensifies, Dongfeng Import and Export's Commercial Vehicle Overseas Marketing Department has recently conducted a special market research on Indonesia's segmented transportation vehicle market to further expand the company's influence and enhance brand recognition. This research thoroughly explores the local segmented transportation market, aiming to gain accurate insights into key information such as market demand and vehicle usage characteristics, providing strong support for subsequent product optimization and market expansion.

System Research: Locking in Key Information

Due to the recent prolonged downturn in the Indonesian coal market, the local transportation industry has been significantly impacted. To ensure the achievement of its annual business goals, Dongfeng Import and Export Company's Commercial Vehicle Overseas Marketing Department proactively adjusted its market strategy and actively explored emerging niche sectors. Recently, the department's Product Marketing Manager, Hao Jishen, collaborated with the regional manager team for a week-long in-depth customer research trip to Sumatra Island, Indonesia. By visiting local segmented transport companies, the team not only systematically collected real operational data of the transport vehicles, but also comprehensively analyzed the performance characteristics of competing vehicles based on the unique needs of the transport scenarios. The research results showed that Dongfeng's commercial vehicle dump chassis, with its exceptional load-bearing performance, excellent passability, and reliable durability, is fully capable of adapting to the complex working conditions of this transport, offering more competitive transportation solutions for customers.

After the research, the team conducted a detailed analysis of the segmented market and discussed the introduction and promotion of the products. The team believes that in promoting in the transportation market, Dongfeng Commercial Vehicles should leverage its traditional advantage in high load-bearing capacity, focusing on overcoming the local market entry barriers. The team has developed a comprehensive market expansion plan, focusing on the four key factors most important to customers: product performance, sales network layout, after-sales service system, and parts supply assurance. This plan provides strong data support and strategic guidance for future business development.