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MARQUE & TECHNOLOGIE
MARQUE & TECHNOLOGIE
Dongfeng Motor Corporation Limited est une pierre angulaire importante de l'industrie automobile en Chine. Son prédécesseur, l'Usine de Fabrication d'Automobiles n° 2, a été fondé en 1969.
TECHNOLOGIE & INNOVATION
Dongfeng Motor a suivi un chemin de développement marqué par des percées continues, en s'appuyant sur la recherche et le développement indépendants ainsi que sur l'innovation, dans le cadre de la formulation et de la mise en œuvre de sa stratégie de mondialisation.
HONNEURS & RÉCOMPENSES
iF Design Award 2022 dans la discipline de l'UI (Interface Utilisateur).
CULTURE D'ENTREPRISE
En tant que marque exceptionnelle avec plus de 50 ans d'histoire de développement, Dongfeng est la première marque renommée de l'industrie automobile chinoise et l'une des 500 marques les plus célèbres du monde. Elle a remporté des titres honorifiques tels que "Produit de Marque Célèbre de Chine" et "La Marque la Plus Compétitive sur le Marché", jouissant d'une grande notoriété et d'une réputation élevée tant en Chine qu'à l'étranger.
RESPONSABILITÉS SOCIALES
Lors du "14e Plan quinquennal", afin de s'adapter aux exigences du développement économique et social national ainsi qu'à la stratégie de développement de l'entreprise, Dongfeng Motor a élaboré un nouveau plan d'action de responsabilité sociétale – le "Plan de Nourrissage" 3.0.
TENDANCES ACTUELLES
Dongfeng Hosts 2026 Passenger Vehicle Global Partnership Summit: Embracing New Energy, New Pattern, New Future
On November 27, the 2026 Passenger Vehicle Global Partnership Summit, themed "New Energy, New Pattern, New Future", was held in Xiamen, Fujian Province. More than 600 partners from over 100 countries and regions around the world gathered in this "Island of Egrets" to discuss new cooperation paths and map out the blueprint for overseas business. The summit systematically interpreted Dongfeng's overseas marketing strategy for passenger vehicles, clarified export targets and implementation paths, showcased the product matrices and cutting-edge technological achievements of self-owned brands including MHero, Voyah, and Yipai, and launched the global launch and 10,000-unit shipment of DONGFENG VIGO.
Dongfeng Hosts 2026 Commercial Vehicle Global Partnership Summit
On November 19, the 2026 Commercial Vehicle Global Partnership Summit was held in Shiyan, Hubei. With the theme of "Transform to Thrive, Unite to Win", distributors and partners from around the world gathered together to discuss new cooperation paths and map out the blueprint for overseas business. The summit elaborated on the 2026 overseas marketing strategy, clarified the annual export target and its achievement path, and launched Dongfeng's G-Series high-end heavy-duty truck brand.
"Drive Your Dreams" Ignites Passion in Lion City: Dongfeng Motor Fuels Singapore League Cup
Recently, the Passenger Vehicle Overseas Marketing Department of Dongfeng Motor in collaboration with its overseas partners, has officially become the official sponsor and exclusive automotive partner of the Football Association of Singapore (FAS), through the "Drive Your Dreams"theme, his initiative aims to ignite passion on the field with "dream cars" and convey the brand's belief in "daring to think and daring to act."
IT’S ALL ABOUT TRUST! —— Dongfeng Truck Enters Jakarta, DONGFENG DAY 2025 Staged Grandly in Southeast Asia
IT’S ALL ABOUT TRUST! —— Dongfeng Truck Enters Jakarta, DONGFENG DAY 2025 Staged Grandly in Southeast Asia
Passenger Vehicle Exports Off to a Strong Start: March Orders Surge 225% Year over Year as Global Markets Expand
In the first quarter of 2025, Dongfeng Motor's passenger vehicle export business got off to a flying start! The passenger vehicle overseas marketing department, through organizational restructuring and innovative incentive mechanisms, has fully energized the sales team. Supported by comprehensive resources in funding, policies, and talent, order volumes have shown explosive growth: with a 90% year-on-year increase in Q1 orders, with monthly orders in March exceeding 10,000 units for the first time, adding another impressive achievement to the "Made in China" initiative!
MHERO I Made Debut in Dubai, Bringing Fresh Surge of Off-Road Capability in the Middle East Market
On the evening of November 18th, 2024, UAE time, MHERO, a luxury electric off-road brand under Dongfeng Motor Group, held a remarkable launch event in Dubai and unveiled flagship model MHERO I. This grand event named “Night in UAE” is not only a splendid debut of MHERO brand in the international market, but also an important milestone in the strategic layout of Dongfeng Motor in the Middle East luxury market. It symbolizes the market expansion of MHERO brand, showing Dongfeng Motor's firm determ
A new chapter begins! DONGFENG officially entered the Latvian market!
On December 2nd, the European Regional Headquarters of the PV Overseas Marketing Department held a launch event in Riga, the capital of Latvia, to officially announce the landing of DONGFENG Motor and its series of products, including VOYAH and MHERO in Latvia. This event marks the new era in the European market.
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DONGFENG joined the Taxi Association in Mexico for an exclusive test-ride event, giving drivers a closer look at our vehicles in real operating conditions. Through hands-on driving and real-time feedback, local taxi representatives experienced comfort, efficiency and reliability — key factors for everyday mobility in the city. Thank you to the association and all participating drivers for the productive exchange. We look forward to continuing our cooperation in Mexico. #DongfengEvent #DongfengQuality #Mexico
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A new milestone for Dongfeng in Mexico! Our 2,200㎡ flagship store in Mérida has officially opened its doors. At the opening ceremony, partners, guests, and customers joined us to celebrate a new space built for better service, a richer product experience, and a stronger connection with the local market. From test drives to customer support, the Mérida flagship store marks an exciting step forward for Dongfeng in the Yucatán region. Stay tuned — the journey continues. #DongfengMexico #FlagshipStore #MeridaLaunch #DongfengEvents
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A New Chapter Begins: Dongfeng 2026 Global Partnership Summit Kicks Off in Xiamen! The future of mobility is here! Today, we proudly inaugurate the Dongfeng 2026 Passenger Vehicle Global Partnership Summit in the beautiful coastal city of Xiamen. This gathering marks a pivotal moment to strengthen our global alliances, showcase our latest innovations, and strategize for a shared future. Together with our partners from all over the world, we are accelerating into a new era of automotive excellence. Thank you to all our partners for joining us. Let’s connect, collaborate, and drive forward! #DongfengEvent #DongfengQuality #GlobalPartnership #FutureOfMobility #Dongfeng2026
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