After thorough preparation, on September 6, China Dongfeng Motor Industry Imp. & Exp. Company held the unveiling ceremony for its Peru office in the Santiago de Surco district of Lima. Yang Tao, Deputy General Manager of Dongfeng Automotive International Business Division and China Dongfeng Motor Industry Imp. & Exp. Company, Liu Xueming, General Manager of China Dongfeng Motor Industry Imp. & Exp. Company’s Commercial Vehicle Overseas Marketing Department, and representatives from commercial and passenger vehicle partners in Peru attended the ceremony.

Prior to this, the Peru Regional Marketing Center team conducted in-depth market research, interviewed to understand customer needs, carefully analyzed market segments, and developed a market development strategy. The high-end GX tractors, high-end KC dump trucks, and high-end KR cargo trucks, representing the highest level of Chinese commercial vehicles, have been introduced to fully cover the mainstream market demand for commercial vehicles in Peru. DFMIEC has already registered in Peru and is continuously recruiting and expanding its local team. The establishment of the office signifies Dongfeng's further commitment to the South American market. The overseas marketing team will use Peru as a center to radiate to neighboring South American markets, achieving faster market and service responses and helping customers create greater value, leading to a win-win situation for customers, partners, and Dongfeng. Additionally, the company will be able to more quickly and effectively support local brand promotion, enhancingDongfeng’s brand awareness and market recognition locally. This strategic move will become an important milestone in Dongfeng’s development in South America.

The establishment of DFMIEC’s Peru office reflects Dongfeng’s commitment to the Peruvian market. We will do our best to help Dongfeng lead the market locally.

--- Commercial Vehicle Partner Zapata

With the establishment of DFMIEC’s Peru office, customers in Peru can now experience the strength of Chinese brands firsthand, which will greatly increase their recognition of the brand.

--- Commercial Vehicle Partner Edilberto

Subsequently, Yang Tao, Deputy General Manager of Dongfeng Automotive International Business Division and China Dongfeng Motor Industry Imp. & Exp. Company, Liu Xueming, General Manager of China Dongfeng Motor Industry Imp. & Exp. Company’s Commercial Vehicle Overseas Marketing Department, and the Peru Regional Marketing Center team discussed and exchanged ideas about Dongfeng’s future development in Peru with local partners. Yang Tao pointed out that China Dongfeng Motor Industry Imp. & Exp. Company will adhere to a long-term approach, continue to deepen its presence in the Peruvian market, and accelerate local operations to establish the Peruvian market as a benchmark in South America within one to two years. The company will use the Peru office as the regional headquarters, working with Dongfeng’s partners to speed up the construction of marketing channels, spare parts, training, and service capabilities, and continuously enhance Dong.

In the afternoon, Yang Tao and the Peru regional marketing team, along with local partner representatives, visited China Minmetals Corporation’ s Peru subsidiary, Las Bambas. The two sides engaged in in-depth discussions on local transportation equipment needs, new energy trends, local transport fleets, and community support projects, and reached a preliminary agreement on how to jointly promote development locally.

Yang Tao and his team also attended the unveiling ceremony of the Dongfeng commercial vehicle flagship store of the Peruvian dealer San Bartolome in Lima. They had in-depth discussions with Pancho, Deputy General Manager of EURO MOTOR Group, regarding annual goals, after-sales service, spare parts support, dealer training, and financial support. San Bartolome’s General Manager, Zapata, remarked that the rise of Chinese brands in Peru is evident. In recent years, the quality of Dongfeng’s commercial vehicle products has continuously improved, and local support has become increasingly refined. San Bartolome will work with Dongfeng’s commercial vehicle team in Peru to provide customers with safe, reliable, and timely industry solutions.