To create an international brand value and cultural system, improve brand marketing and communication construction, combined with digital and modern website design standards, after six months of careful polish, Dongfeng Motor International website revision (Phase One) is updated and officially launched (www.dongfeng-global.com)!
The new international website is designed around the latest Dongfeng brand overseas VI visual application specification manual. It has been comprehensively upgraded in terms of the overall architecture, interactive experience, functional modules, browsing methods, etc., and the website has taken on a new look. The latest version of the website has richer content, more perfect service functions, more convenient interaction, and a more efficient user experience, and it has created a full-featured online brand display window for the integration of digital marketing for overseas markets.
Brand communication image refresh
In the tide of global economic integration, Dongfeng Motor is committed to becoming an excellent technology enterprise providing high-quality automotive products and services for global users. In this refresh, through the waterfall layout, card design, and interactive browsing, the new version of the Dongfeng International website not only ensures that more information content is accommodated but also maximizes the readability of the website page and user browsing experience, bringing a more comfortable interface experience to the majority of users.
Marketing support content upgrades
The new international website comprehensively focuses on the functional positioning of corporate information, strength and advantage, product services, marketing, and other aspects. It creates several core modules such as the website home page, model showroom, brand and technology, news and information, service support, and overseas dealer network. The newly created material library function provides accurate customer service and helps develop overseas markets. The careful planning and presentation of the content of each significant plate allows users to have a deeper understanding of Dongfeng Motor's cultural heritage, scientific and technological innovation, and brand values.
User experience design upgrade
User experience has always been the focus of this optimization and upgrade. In this development, through the rational design of the logical work, a more convenient browsing environment for global users is created so that the overall operation process of the website is more natural. Whether looking for vehicle information or making a test drive appointment, everything becomes clear and enhances the customer experience.
Function module display upgrade
In addition to upgrading the front-end display, the new international website has also been comprehensively improved in terms of functional modules. Vehicle and parts, agricultural machinery display plate, VR exhibition hall, material library, news, and other contents have been newly typeset and designed to keep pace with Dongfeng Motor's overseas marketing information, ensuring that overseas users can obtain the latest and most comprehensive Dongfeng details in the first time.
Business consulting services upgraded
To better serve global partners and customers, the new international website has specially designed the service consulting and global dealer cooperation entrance, further improving overseas customers' communication channels, enhancing overseas dealers' network experience, and conveying the standard image of Dongfeng overseas hardware channels. Through this entrance, overseas dealers and users can more easily establish contact with Dongfeng and enjoy a full range of business cooperation support and car purchase car services.
Based on the present and focusing on the future, Dongfeng is promoting the construction of the Dongfeng Overseas financial media communication matrix with the international website of Dongfeng Motor and overseas official social media as the core, in collaboration with the official website of Dongfeng Russia, the external channels of Dongfeng's various sectors, Alibaba International Station and cross-border e-commerce platform, overseas dealer websites, and social media, etc. In addition, under this matrix structure, Google SEO promotes the interconnection between international websites and various channel networks, plays a synergistic communication role, and uses Google Trends and big data analysis tools to support and guide, improve communication efficiency and personality, spread brands and products widely, help regional marketing, and promote brand upward. Promote product sales by spreading sound volume.
Overview of Dongfeng Overseas official media channels:
Dongfeng Motor International website:
http://www.dongfeng-global.com/
Dongfeng Motor Facebookpage:
https://www.facebook.com/DongfengMotorCorporationGlobal
Dongfeng Motor Facebook page:
https://www.facebook.com/DongfengMotorCorporationME
Dongfeng Motor Facebook page of South America:
https://www.facebook.com/DongfengMotorCorporationSA
VOYAH motor Facebook global homepage:
https://www.facebook.com/VoyahGlobal
MHERO technology Facebook global homepage:
https://www.facebook.com/MheroGlobal
Dongfeng Motor TikTok official account names:
@dfmotor (global), @dfmotor_motor_vietnam (Vietnam), @dfmotor_motor_chile (Chile), @dfmotor_motor_Egypt (Egypt)
DongfengMotor YouTube official account:
https://www.youtube.com/@DongfengMotorGlobal
Dongfeng (CV) Alibaba international station page:
https://dongfengtrucks.en.alibaba.com/
Website of Dongfeng Motor Russia:
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