On April 18th, at the 20th Shanghai International Automobile Industry Exhibition (referred to as the Shanghai International Auto Show), Dongfeng Company appeared with its latest technological achievements in the field of electrification and intelligence, as well as 11 new car models under the theme of "Leap·Technology Enjoy·Life" in Hall 7.2. On that day, at the Dongfeng Company press conference, Dongfeng launched the 1258 "e-Qi" plan, released a new electric series brand eπ with technology and change as its connotation, and comprehensively opened a new chapter in the transformation and development of electrification.

[2023 Shanghai International Auto Show Dongfeng Motor Booth]

The Committee of Dongfeng Motor Corporation delivered an important speech. In recent years, Dongfeng Corporation has focused on promoting reform, innovation, transformation, and upgrading. The layout of platforms, commodities, critical assemblies, and core technology resources for the era of automobile electrification, intelligence, and network interconnection has been completed. Dongfeng has created three major platforms: M TECH MHERO architecture, Dongfeng Quantum architecture, and DSMA energy-saving architecture. Dongfeng has launched the "MACH" power brand covering energy-saving, hybrid, and pure electric vehicles, as well as the "Dongfeng Hydrogen Ship" hydrogen power brand, and has independently controlled a batch of core technologies that can significantly improve customer experience and enhance competitiveness. On the solid foundation of technological innovation, Dongfeng has built a new energy vehicle brand pattern covering the luxury, high-end, mainstream, and compact sectors, providing comprehensive products and services for different customers. After more than ten years of hard work, Dongfeng launched the 1258 "e-Qi" plan. It released the eπ brand, effectively promoting the development of Dongfeng's new energy business.

[Yang Qing, the General Manager and Deputy Secretary of the Party Committee of Dongfeng Motor Corporation delivered an important speech.]

Launching the 1258 "e-Qi" plan to accelerate Dongfeng's electrification transformation.

In recent years, the new energy market has shown explosive growth, and more and more young people have become the new mainstream users. Just like the theme of the auto show "Embracing the New Era of Automobiles," Dongfeng, as the main force of Dongfeng's independent new energy transformation, relying on Dongfeng Corporation's technology reserve and innovation of the new energy industry chain, has seized the opportunity, taken advantage of the situation, and released the 1258 "e-Qi" plan for new energy strategic transformation. The goal is to achieve 100% electrification by 2024 and 500,000 units of total sales by 2025.

[Ding Shaobin, the General Manager of Dongfeng Passenger Vehicle Company, released the 1258 "e-Qi" plan.]

The "e-Qi" plan includes 1 center, 2 paths, 5 supports, and 8 products.

The "1 center" refers to being customer-centric. Against the backdrop of the new energy transformation, more and more young customers have become the new mainstream. Dongfeng adheres to the concept of "customer-centric" and firmly embraces customers, continuously providing them with trustworthy innovative products.

The '2 strategies' refer to Dongfeng's continuous investment in the two major fields of hybrid and pure electric vehicles, achieving a leading position in both areas and providing the most comprehensive solutions for new mainstream customers' multi-scenario travel needs. of hybrid vehicles, Dongfeng will fully consider users' demands for energy efficiency, cruising range, and driving pleasure, achieving a perfect integration of energy saving and performance, truly achieving daily commuting power-saving, worry-free-saving f and responsive driving. In the pure electric field, Dongfeng will fully consider users' demands for mileage anxiety, energy replenishment convenience, safety, and other factors, allowing users to enjoy a low-carbon and environmentally friendly new life.

The "5 major supports" include 2 core technology supports in the hybrid field - the efficient and safe DSMA architecture and the latest upgraded third-generation MACH MHD hybrid system. In the pure electric field, there are 2 core technology supports - the brand-new MACH E power and the Dongfeng Quantum architecture. The fifth major support is the leading-edge intelligent technology, including the SOA electronic and electrical architecture, better intelligent driving, and the intuitive intelligent cockpit. As the latest achievement of Dongfeng's technological leap, the 5 core technology supports will be fully applied to Dongfeng's new energy vehicle models.

The phrase “8 models of products” refers to Dongfeng's plan to release at least 2 new energy vehicle models every year starting from 2024, with at least 8 products over three years, achieving full coverage of new energy products in all categories and sizes. At this year's auto show, Dongfeng's pure electric wide-body SUV S01 and the MAGE PHEV model equipped with the third-generation MACH MHD hybrid system made their debut. The MAGE PHEV is positioned as a "C-class new energy SUV for future driving pleasure" and will become a new technology favorite for young consumers.

[Dongfeng opens a new chapter in electric transformation and development.]

A new mainstream electric series brand eπ is born, creating the first concept car eπ2023.

In response to future new energy vehicles in the pure electric field, Dongfeng has also launched a new mainstream electric vehicle brand - eπ, and released its first concept car, eπ2023. 'e' represents 'electron,' which is the simplest unit of electricity, while the discovery and calculation process of 'π' reflects the scientific spirit of human perseverance and exploration of the unknown. This naming reflects Dongfeng's continuous exploration of technology in the new energy field.

[Shi Jianxing, Vice President of Dongfeng Passenger Vehicle Company, announced the release of a new mainstream electric vehicle series brand eπ.]

During this launch event, a new logo for the eπ brand was also unveiled, inheriting and innovating on the Dongfeng Double Fly Swallow brand.   The design of the two "T" shapes represents "Technology" and "Transformation," symbolizing the innovation and determination of Dongfeng in developing new energy vehicles.

The first appearance of the eπ2023 concept car advocates a simplified car-making philosophy, adopting a new design philosophy - simplicity to the ultimate, simplicity leads to beauty, that is, simplicity, extraordinary, people-oriented, and infinite extension.

Simple yet extraordinary, the eπ2023 embodies a simple and modest design from the inside out, bringing exceptional style and taste. With its tensioned surfaces, laser color paint, front and rear light clusters, and starry wheel hubs, the car is full of technology and has a simple and atmospheric feel.

eπ2023 is people-oriented and blends cutting-edge technology with daily life to create an intelligent fluid space that resonates with customers. Different scents are matched to different scenes. The connected and floating seats can be adapted according to body features and postures, satisfying users' emotional needs for intelligence, fun, and freedom.

Yan, infinite, integrates modern industry with future technology to create infinite possibilities. Equipped with a super dream dome, the dual-screen  age composed of a top panoramic skylight and a side screen generates infinite pleasure with a full-range audio-visual experience! In terms of driving, the cabin can switch modes, sink for flexible operation under the autonomous driving mode, and rise for a broad view under the automatic driving mode. The vehicle is also equipped with a dual-mode energy compartment that is compatible with pure electric and hydrogen energy, and incorporates batteries, radar, cameras, and sensors into a four-in-one system.

At the press conference, the eπ brand also launched the G20 Co-Creation Plan, recruiting 20 cross-industry professionals to join the eπ Group platform. From product to brand, from life to spirit, eπ will collaborate with customers in an open attitude and create unlimited possibilities!

[Photo with leaders and guests of Dongfeng Motor Group Co., Ltd.]

At this year's Shanghai Auto Show, Dongfeng Motor Corporation showcased nearly two years of technological innovation achievements under the theme of "Leap Technology, Enjoy Life". The exhibition featured 11 new models, as well as special areas such as the MACH POWER "three-electricity" and intelligent energy supplementation area, the non-bearing skateboard chassis area, and the intelligent cockpit area for future car forms. Dongfeng's booth is located at booth 7B02 in Hall 7.2 of the exhibition, and more friends who care about and trust Dongfeng are welcome to participate in the interactive experience on-site.

Exhibits of Dongfeng Booth at the 2023 Shanghai International Auto Show

MACH POWER Three Electric and Intelligent Energy Supplement Zone

Unibody skateboard chassis

Smart cockpit